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Monthly Archives: November 2011
Good Messaging
“Five Dollar Foot-long” “Just Do It” “Where’s the Beef?” “It’s Huuuuuge!” “Nine-Nine-Nine” Good Messaging A key component of my agency’s strategic planning exercise (which we execute for every client campaign) is coming up with a key message that clearly and … Continue reading
Posted in Branding, Marketing Planning
Market Segmentation for the SMB
Market Segmentation-Defined I recently met with a client who has built a successful business selling mobile phones, accessories and services to consumers via a retail, ‘brick and mortar’ storefront. It’s the perfect example of a B2C business, or Business-to-Consumer. As … Continue reading
Posted in Customer Acquisition, Marketing Planning
(Mobile Marketer) New developer community to soon embrace mobile marketing
as featured in Mobile Marketer magazine on 11.8.11 http://www.mobilemarketer.com/cms/opinion/columns/11434.html By Angelo Biasi As the mobile marketplace continues to experience staggering growth, there is a changing sentiment among content marketers that a do-it-yourself cross-platform application offering is a more viable option for … Continue reading
Posted in Blog, Mobile Marketing, SMART NEWS
Optimizing Facebook
Facebook as a Business Marketing Tool There’s no mistaking the benefits of Facebook as a powerful marketing tool for your business. First of all, it doesn’t cost anything to set up and maintain. Customer acquisition and retention can be closely … Continue reading
Posted in Social Media Marketing