Category Archives: Branding

Missoni for Target’s Brilliant Mistake-A Case Study

Posted on September 15, 2011 by angelo

Crashed Servers, Depleted Inventory and Angry Customers Oh My On September 13, 2011, Target Inc.’s ‘limited’ release of a Missoni line of merchandise, aptly named “Missoni for Target,” went on sale—in stores and online. In simple Economics 101 descript, “demand … Continue reading →

Posted in Branding, Customer Relationship Management (CRM), Marketing Planning, Public Relations

Your Personal USP (Unique Selling Proposition)

Posted on September 13, 2011 by angelo

“Who Are You? Customers Really Want to Know” Defining Your Personal Unique Selling Proposition Selling Yourself Most sales are about relationships. Sales people sell their products and services to customers who believe in the value they are convinced on receiving. … Continue reading →

Posted in Branding, Unique Selling Proposition (USP)

Are You Experienced?

Posted on September 2, 2011 by angelo

“Success in life is the result of good judgment. Good judgment is usually the result of experience. Experience is usually the result of bad judgment.” — Anthony Robbins Are You Experienced? Do you have experience (in your job, profession, career, … Continue reading →

Posted in Branding, Marketing Planning, Unique Selling Proposition (USP)

Content is (Still) King as a Part of Your Marketing Strategy

Posted on August 29, 2011 by angelo

“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading →

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Marketing Planning, Public Relations, Social Media Marketing, Word of Mouth Marketing (WOMM)

You Are Your Brand

Posted on July 30, 2011 by angelo

A Perfect Baby Shower She passed us going about 90 mph on Interstate 75 somewhere in north central Florida. We were driving back from our vacation. She was clearly late for an appointment. Her 1980’s era Mazda appeared to be … Continue reading →

Posted in Branding