Category Archives: Customer Acquisition

Groupon–What You Need to Know

What is Groupon Groupon has become a valuable marketing tool for many businesses. Simply defined, Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Here’s how it works: Each day Groupon features a … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Social Media Marketing, Word of Mouth Marketing (WOMM)

Secrets of a Salesman

Close That Sale Already! If you’re in sales (and guess what you? you are, if you’re in business), you know the value of: getting through to the decision maker efficiently, what a little face-time can achieve, closing the deal promptly, … Continue reading

Posted in Customer Acquisition, Sales

Read This Now and Earn a Chance at Early Retirement! Calls to Action That Work!

Call-to-Action, Defined So, you’ve established that you have something of value to offer and you’ve proven your product is the perfect choice, compared to the alternatives, for your prospect customer. How do you take your prospect on to the next … Continue reading

Posted in Customer Acquisition, Direct Mail, Email Marketing, Print Advertising, Sales

Using Testimonials to Support Your Business

There’s no doubt about it, using testimonials to support your product or service is an extremely powerful marketing tool. In some cases, they are the deciding factor as to whether or not a customer will chose to do business with … Continue reading

Posted in Customer Acquisition, Customer Retention, Print Advertising, Sales, Word of Mouth Marketing (WOMM)

Develop Your Sales Skills Now! SMART Marketers (Revealed as Sales People) Expand Business Opportunities

A Changing Landscape Doing business today is much different than it was yesterday and will be different than tomorrow. So exactly how has it changed? A recurring comment I hear from most clients seeking business resuscitation and/or marketing support today is: … Continue reading

Posted in Customer Acquisition, Customer Retention, Sales, Unique Selling Proposition (USP)

SMART Marketers Expand Business with Business Networking

I am sure you’ve heard the saying, “We are all judged by the company we keep.” There is a lot of value in this statement as it is a testament not only to who we are, but to those we choose … Continue reading

Posted in Business Networking, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Unique Selling Proposition (USP)

5 Mktg Action Items to Impact Your Business NOW

The clock neared midnight, the ball started its descent, and as quickly as I could count down from ten, another year (and another glass of bubbly) had, just like that… fizzled out. But before I could lose myself to memories … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Marketing Planning Tagged , , , , , , ,