Category Archives: Customer Acquisition

Market Segmentation for the SMB

Posted on November 11, 2011 by angelo

Market Segmentation-Defined I recently met with a client who has built a successful business selling mobile phones, accessories and services to consumers via a retail, ‘brick and mortar’ storefront. It’s the perfect example of a B2C business, or Business-to-Consumer. As … Continue reading →

Posted in Customer Acquisition, Marketing Planning

Enthusiasm = Sales Success. Period.

Posted on October 19, 2011 by angelo

“Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with your might. Put your whole soul into it. Stamp it with your own personality. Be active, be energetic, be enthusiastic and faithful, … Continue reading →

Posted in Business Networking, Customer Acquisition, Leadership, Sales

Imperfecked

Posted on September 25, 2011 by angelo

Case Study 1: Hyatt I spoke at a conference held at the Hyatt Regency in Atlanta this past week. Upon check-in to this premium area hotel and well-respected brand, I was informed that they had ‘over-booked,’ and would be relocating … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention

Content is (Still) King as a Part of Your Marketing Strategy

Posted on August 29, 2011 by angelo

“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading →

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Marketing Planning, Public Relations, Social Media Marketing, Word of Mouth Marketing (WOMM)

Business Gift Giving

Posted on August 19, 2011 by angelo

A Modern Day Warrior I recently had an important sales meeting with a large potential customer interested in our SMART Mobile marketing solution. On my way to the meeting, I stopped by the local Guitar Center to pick up a … Continue reading →

Posted in Customer Acquisition, Customer Retention, Sales

Groupon–What You Need to Know

Posted on June 18, 2011 by angelo

What is Groupon Groupon has become a valuable marketing tool for many businesses. Simply defined, Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Here’s how it works: Each day Groupon features a … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Social Media Marketing, Word of Mouth Marketing (WOMM)

Secrets of a Salesman

Posted on March 26, 2011 by angelo

Close That Sale Already! If you’re in sales (and guess what you? you are, if you’re in business), you know the value of: getting through to the decision maker efficiently, what a little face-time can achieve, closing the deal promptly, … Continue reading →

Posted in Customer Acquisition, Sales

Read This Now and Earn a Chance at Early Retirement! Calls to Action That Work!

Posted on February 21, 2011 by angelo

Call-to-Action, Defined So, you’ve established that you have something of value to offer and you’ve proven your product is the perfect choice, compared to the alternatives, for your prospect customer. How do you take your prospect on to the next … Continue reading →

Posted in Customer Acquisition, Direct Mail, Email Marketing, Print Advertising, Sales

Using Testimonials to Support Your Business

Posted on October 15, 2009 by angelo

There’s no doubt about it, using testimonials to support your product or service is an extremely powerful marketing tool. In some cases, they are the deciding factor as to whether or not a customer will chose to do business with … Continue reading →

Posted in Customer Acquisition, Customer Retention, Print Advertising, Sales, Word of Mouth Marketing (WOMM)

Develop Your Sales Skills Now! SMART Marketers (Revealed as Sales People) Expand Business Opportunities

Posted on May 13, 2009 by angelo

A Changing Landscape Doing business today is much different than it was yesterday and will be different than tomorrow. So exactly how has it changed? A recurring comment I hear from most clients seeking business resuscitation and/or marketing support today is: … Continue reading →

Posted in Customer Acquisition, Customer Retention, Sales, Unique Selling Proposition (USP)