Category Archives: Customer Relationship Management (CRM)

The Value of Excellent Service

What is Excellent Service? There’s a certain value to service. It’s safe to say that ‘some’ form service is usually expected from any business. You may promise service to your customers and even go so far as to say it’s … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Miscellaneous, Productivity

Customer Service – Refresher

Huhh? What has happened with customer service these days? I understand the slow turn up of the economic recession has led nearly all companies to do more with less and get used to that, but service has been so greatly … Continue reading

Posted in Customer Relationship Management (CRM), Customer Retention, Productivity

Selling Yourself

Your Most Valuable Asset As a business owner, entrepreneur and/or professional your most valuable asset is not your good will, your customers or your employees – it’s you. You are unique. You’re special. There is no one else like you. … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Leadership, Productivity, Sales

Key Differentiator(s)–What’s Yours?

“Do” Diligence I had the opportunity to support an investor group’s due diligence team, recently. Considered a pseudo thought-leader in the marketing space, I was brought on to provide a ‘professional outsider’s assessment’ on a business opportunity they were considering … Continue reading

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Planning, Sales, Unique Selling Proposition (USP)

Successful Business Communications Etiquette

The Value of Business Communications Etiquette The ways we communicate in a business setting have changed dramatically in the past several years and are constantly evolving. Today, we communicate faster, more often and across several different channels each moment of … Continue reading

Posted in Customer Relationship Management (CRM), Productivity, Sales

Successful Niche Marketing

Niche Marketing – What is It? In marketing it’s understood that if you claim your market to be everyone for a specific product or service, it will likely result in no one purchasing. In other words, the more targeted your … Continue reading

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Planning, Productivity, Unique Selling Proposition (USP)

Capacity and Its Impact on Customer Service

“No Haircut for You” My wife has a preferred local hair salon that she visits less frequently than she’d like, mostly due to exorbitant, premium costs. I know how the saying goes, “You get what you pay for.” Heck, I’ve … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Planning, Productivity, Sales

Time Management & Organizational Skills

Slow Leak Based on a true story… Monday, 1:00 PM: I notice a leak in my upstairs toilet around the water valve. I proceed to place towels on said, leak, and notice some paint deterioration, possible surface mold (yes, the … Continue reading

Posted in Customer Relationship Management (CRM), Customer Retention, Sales

Assessing Your Own Customer Service Levels & Standards

Service as a USP So you pride yourself on your exceptional customer service. Heck, you’re so proud of it, that “Service” is the first thing you blurt out when someone inquisitively asks “What is your Unique Selling Proposition?” Truth be … Continue reading

Posted in Branding, Customer Relationship Management (CRM), Customer Retention, Customer Survey, Marketing Planning

Imperfecked

Case Study 1: Hyatt I spoke at a conference held at the Hyatt Regency in Atlanta this past week. Upon check-in to this premium area hotel and well-respected brand, I was informed that they had ‘over-booked,’ and would be relocating … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention