Category Archives: Customer Retention

Imperfecked

Posted on September 25, 2011 by angelo

Case Study 1: Hyatt I spoke at a conference held at the Hyatt Regency in Atlanta this past week. Upon check-in to this premium area hotel and well-respected brand, I was informed that they had ‘over-booked,’ and would be relocating … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention

Business Gift Giving

Posted on August 19, 2011 by angelo

A Modern Day Warrior I recently had an important sales meeting with a large potential customer interested in our SMART Mobile marketing solution. On my way to the meeting, I stopped by the local Guitar Center to pick up a … Continue reading →

Posted in Customer Acquisition, Customer Retention, Sales

Groupon–What You Need to Know

Posted on June 18, 2011 by angelo

What is Groupon Groupon has become a valuable marketing tool for many businesses. Simply defined, Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Here’s how it works: Each day Groupon features a … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Social Media Marketing, Word of Mouth Marketing (WOMM)

Using Testimonials to Support Your Business

Posted on October 15, 2009 by angelo

There’s no doubt about it, using testimonials to support your product or service is an extremely powerful marketing tool. In some cases, they are the deciding factor as to whether or not a customer will chose to do business with … Continue reading →

Posted in Customer Acquisition, Customer Retention, Print Advertising, Sales, Word of Mouth Marketing (WOMM)

Develop Your Sales Skills Now! SMART Marketers (Revealed as Sales People) Expand Business Opportunities

Posted on May 13, 2009 by angelo

A Changing Landscape Doing business today is much different than it was yesterday and will be different than tomorrow. So exactly how has it changed? A recurring comment I hear from most clients seeking business resuscitation and/or marketing support today is: … Continue reading →

Posted in Customer Acquisition, Customer Retention, Sales, Unique Selling Proposition (USP)

SMART Marketers Expand Business with Business Networking

Posted on March 11, 2009 by angelo

I am sure you’ve heard the saying, “We are all judged by the company we keep.” There is a lot of value in this statement as it is a testament not only to who we are, but to those we choose … Continue reading →

Posted in Business Networking, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Unique Selling Proposition (USP)

5 Mktg Action Items to Impact Your Business NOW

Posted on January 14, 2009 by angelo

The clock neared midnight, the ball started its descent, and as quickly as I could count down from ten, another year (and another glass of bubbly) had, just like that… fizzled out. But before I could lose myself to memories … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Marketing Planning Tagged , , , , , , ,

Proactively Satisfying Customers

Posted on September 25, 2008 by angelo

I recently stayed at the Marriott Eaton Center hotel in downtown Toronto for a client business meeting. When I made the reservation, the reservationist promised concierge level service and a room with a king-sized bed. Furthermore, she thanked me for … Continue reading →

Posted in Customer Relationship Management (CRM), Customer Retention Tagged , , , , , , , ,