Category Archives: Email Marketing

Get More Sales with a Great Headline

Posted on April 2, 2012 by angelo

The Unfair Advantage of a Great Headline I was leafing through a Volvo XC90 (we own one of these amazing cars and are considering buying another some day) brochure recently when I came across a page with the headline “Proud … Continue reading →

Posted in Direct Mail, Email Marketing, Marketing Planning, Print Advertising, Sales, Website Marketing

Balancing Your Marketing Mix

Posted on June 12, 2011 by angelo

Lions and Tigers and Bears Clients often ask us what media tactic(s) are best suited for their business? With today’s wide variety of marketing and media, and people of all ilks living and breathing on more than one media source, … Continue reading →

Posted in Direct Mail, Email Marketing, Marketing Planning, Mobile Marketing, Print Advertising, Social Media Marketing

Read This Now and Earn a Chance at Early Retirement! Calls to Action That Work!

Posted on February 21, 2011 by angelo

Call-to-Action, Defined So, you’ve established that you have something of value to offer and you’ve proven your product is the perfect choice, compared to the alternatives, for your prospect customer. How do you take your prospect on to the next … Continue reading →

Posted in Customer Acquisition, Direct Mail, Email Marketing, Print Advertising, Sales