-
Say hello
- Naples, Florida
White Plains, New York - 239.963.9396
- info
smartmarketingllc
com - 203.286.1961
- Download our vCard
- Naples, Florida
Category Archives: Marketing Planning
The New, New Year
A Different New Year’s Hangover With each passing year, the time and date of “12:01AM, January 1,” brings with it a new year, complete with new expectations, deliverables and benchmarks to stack up. Consummate business professionals, owners and entrepreneurs realize … Continue reading
Success Metrics for Business
Success, Defined In the GoToU article “Success in Business,” we informally define ‘success in business’ a few different: Starting, owning and/or doing a job that you love, Working independently with work/life balance and making a living at it, Making lots … Continue reading
Posted in Marketing Planning, Productivity, Sales
A Business, Definition
A Business, Defined As a marketing and business development consultant and entrepreneur myself, I deal with a lot of small businesses, start-ups and fellow entrepreneurs. In doing so most recently, I’ve learned a few lessons that should have been more … Continue reading
Posted in Customer Acquisition, Leadership, Marketing Planning, Productivity, Sales
Success in Business
Success in Business What does it mean to truly succeed in business? What’s your definition? Is it merely starting, owning and/or doing a job that you love? Is it working independently with work/life balance and making a living at it? … Continue reading
Posted in Leadership, Marketing Planning, Productivity, Sales
Growing Your Business – Is it for You?
Why Grow a Business? Many small-sized business owners are faced with a critical decision at some point of their business’ life cycle—whether or not to grow the business. Sure, with growth comes added autonomy, the opportunity for additional revenues and … Continue reading
Posted in Leadership, Marketing Planning, Productivity, Sales
Going for Gold and Winning in Business
winning (according to the Free Dictionary): 1. To achieve victory or finish first in a competition. 2. To achieve success in an effort or venture: struggled to overcome the handicap and finally won. Olympic Inspiration It’s hard not to get … Continue reading
Posted in Leadership, Marketing Planning, Productivity, Sales
The Value Chain
A Back Seat I recently took up bicycling as a hobby. Like most hobbies, along with the excitement of the actual activity itself, comes the specialized gear and equipment that accompanies it. I was lucky to start off without the … Continue reading
Posted in Customer Retention, Marketing Planning, Miscellaneous, Productivity
Your Professional Communication and Presentation Skills & How They Impact Business
Presenting You Successful people attribute most, if not all, of their success to the relationships they have managed to secure and keep—just as much as the products/services they represent, and/or their technical and business know-how. In other words, your business … Continue reading
Posted in Business Networking, Leadership, Marketing Planning, Productivity
Key Differentiator(s)–What’s Yours?
“Do” Diligence I had the opportunity to support an investor group’s due diligence team, recently. Considered a pseudo thought-leader in the marketing space, I was brought on to provide a ‘professional outsider’s assessment’ on a business opportunity they were considering … Continue reading
What’s Your Business Worth?
The Little (business) Gem My parents owned a diner, “Mario’s Little Gem,” for the majority of my childhood and young adult years. 24/7, 365 was how we rolled with the business and it became a huge part member of our … Continue reading
Posted in Blog, Marketing Planning, Sales