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Category Archives: Marketing Planning
Freemium
The Freemium Business Model—What is It? The Freemium business model is all the rage in mobile games and Internet start-ups, it seems. Simply defined, according to Wikipedia, freemium is a business model by which a product or service (typically a … Continue reading
Posted in Customer Acquisition, Marketing Planning
Increasing Perceived Value (of your product or service)
The Egg McMuffin of… We’re all familiar with those wonderfully tasty little morning sandwiches from none other than low cost restaurant leader and fast-food chain, McDonalds. Egg McMuffins are conveniently available via drive-thru or walk-up, filling for even the heartiest … Continue reading
Posted in Branding, Marketing Planning, Sales, Unique Selling Proposition (USP)
2012–Sales & Marketing Predictions to Help Your Business
The Year That Will Be… It’s fun to think of what a new year will bring for your business. In comparison to last year, where will you be one year from today? How will you get there? What will you … Continue reading
Posted in Marketing Planning, Sales
Are You Creative?
Are You Creative? Do you think “out of the box”? Do you want to be creative? Or do you wish you had more creativity? If you’re a designer, artist, entrepreneur or musician, you likely answered yes to the first question … Continue reading
Posted in Branding, Marketing Planning, Miscellaneous, Sales
Assessing Your Own Customer Service Levels & Standards
Service as a USP So you pride yourself on your exceptional customer service. Heck, you’re so proud of it, that “Service” is the first thing you blurt out when someone inquisitively asks “What is your Unique Selling Proposition?” Truth be … Continue reading
Good Messaging
“Five Dollar Foot-long” “Just Do It” “Where’s the Beef?” “It’s Huuuuuge!” “Nine-Nine-Nine” Good Messaging A key component of my agency’s strategic planning exercise (which we execute for every client campaign) is coming up with a key message that clearly and … Continue reading
Posted in Branding, Marketing Planning
Market Segmentation for the SMB
Market Segmentation-Defined I recently met with a client who has built a successful business selling mobile phones, accessories and services to consumers via a retail, ‘brick and mortar’ storefront. It’s the perfect example of a B2C business, or Business-to-Consumer. As … Continue reading
Posted in Customer Acquisition, Marketing Planning
(Blue Sky) Your New Business of the Future–Are You Ready?
The Virtual Retailer In the SMART blog post topic “Apps and Mobile Solutions for SMBs” I shared a unique case study on North Korean grocery store, Tesco. In the captivating video, Tesco, the number two grocery store at the time, … Continue reading
Posted in Marketing Planning, Mobile Marketing
Leadership, Innovation, Vision and Being a Champion at Business
Mourning a Prof-ersonal Friend The business world lost a great person this week with the passing of Steve Jobs. I did not know him personally but the fact that he changed the way I listen to music, how productive I … Continue reading
Posted in Blog, Branding, Leadership, Marketing Planning, Public Relations
The Real Difference between Sales and Marketing
Sales and Marketing, Defined It has come to my attention, rather abruptly, that more companies these days are really blurring the lines between the all-too-important sales and marketing functions. Perhaps it’s the crummy economy, a desire to cut costs, or … Continue reading
Posted in Marketing Planning, Sales