Category Archives: Miscellaneous

American Excellence

Posted on February 13, 2012 by angelo

Across the Pond (and Treadmill) I recently joined another gym-goer in deep conversation on a treadmill while watching CNN. As we witnessed the world’s news for the day, our discussion quickly turned personal. We started to chat about the recession, … Continue reading →

Posted in Leadership, Miscellaneous, Productivity

Are You Creative?

Posted on December 17, 2011 by angelo

Are You Creative? Do you think “out of the box”? Do you want to be creative? Or do you wish you had more creativity? If you’re a designer, artist, entrepreneur or musician, you likely answered yes to the first question … Continue reading →

Posted in Branding, Marketing Planning, Miscellaneous, Sales

Professional Development for a Competitive Advantage

Posted on August 16, 2011 by angelo

Professional Development–Defined Professional development can be defined as (Wikipedia) skills and knowledge attained for both personal development and career advancement. Professional development encompasses all types of facilitated learning opportunities, ranging from college degrees to formal coursework, conferences and informal learning … Continue reading →

Posted in Blog, Miscellaneous

“I Want Out”–Business Success and Strategic Exit Planning

Posted on July 26, 2011 by angelo

Our Fifth Family Member; The Business My family owned a 24/7 diner for twenty years. Like most family businesses, it was essentially another family member. We all worked there. We talked (and argued) about the business constantly. And, each family … Continue reading →

Posted in Marketing Planning, Miscellaneous

The Power of “Thank You” for Customer Retention

Posted on December 4, 2008 by angelo

I recently received a personal phone call from a Wachovia bank representative. In her voicemail message she said she was calling me to simply “thank me” for my business. She assured me that if I had any immediate needs to … Continue reading →

Posted in Miscellaneous Tagged advertising, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, marketing in a recession, Marketing Planning

SMART Marketers Call on Mobile Marketing

Posted on November 12, 2008 by angelo

Mobile marketing is here and lighting up our phones and PDAs in record numbers. As a matter of fact, new mobile ad spending projections seem to appear (and increase) every day. Strategy Analytics predicts that advertisers worldwide will spend $2.4B … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing, marketing in a recession, Marketing Planning, Mobile Marketing

The Pitfall of Passing on Costs to your Customers

Posted on October 26, 2008 by angelo

I mentioned in my recent post “Marketing in a Recession: SMART Marketers Ride the Wave,” that it’s not advised to pass along your costs to your customers during these economically shifting times. I cited a local example of my landscaper raising … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing, list segmentation, marketing in a recession, Marketing Planning, recession marketing

Kenyan Elephants Use Mobile Marketing…

Posted on October 13, 2008 by angelo

I had to take a step back when I saw this headline in my excite page: “Kenya’s Elephants Send Text Messages to Rangers” — Yes, it’s true that mobile phone cards inserted in elephants in Kenya, who have been known … Continue reading →

Posted in Miscellaneous Tagged advertising, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing, list segmentation, Mobile Marketing

Recession Proof Your Biz — Using Customer Surveys

Posted on October 7, 2008 by angelo

With the economic shift continuing to, ah,… ‘shift’ even more, it’s becoming increasingly important how effectively and efficiently you allocate resources to support ongoing business and business growth. Are you focusing your efforts on products/services that are most profitable and in highest … Continue reading →

Acquisition/Retention/Referral tactic that can quickly grow your customer list

Posted on September 18, 2008 by angelo

Yesterday my wife and I celebrated our 3 year anniversary with dinner and a movie (Tropic Thunder — go see it! Tom Cruise and Robert Downey Jr. are surprisingly hilarious in this flick). Our dinner plans included a fantastic, high-end, seafood … Continue reading →

Posted in Miscellaneous Tagged advertising, Branding, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, direct marketing, marketing, Word of Mouth Marketing (WOMM)

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