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Category Archives: Blog
Capacity and Its Impact on Customer Service
“No Haircut for You” My wife has a preferred local hair salon that she visits less frequently than she’d like, mostly due to exorbitant, premium costs. I know how the saying goes, “You get what you pay for.” Heck, I’ve … Continue reading
Freemium
The Freemium Business Model—What is It? The Freemium business model is all the rage in mobile games and Internet start-ups, it seems. Simply defined, according to Wikipedia, freemium is a business model by which a product or service (typically a … Continue reading
Posted in Customer Acquisition, Marketing Planning
American Excellence
Across the Pond (and Treadmill) I recently joined another gym-goer in deep conversation on a treadmill while watching CNN. As we witnessed the world’s news for the day, our discussion quickly turned personal. We started to chat about the recession, … Continue reading
Posted in Leadership, Miscellaneous, Productivity
Being (and Staying) Healthy for Business Success
You Are Your Business’ Most Important Asset As busy business owners, entrepreneurs and/or professionals, you’re probably on-the-go often, jetting to appointments, traveling to meet clients or run errands, rushing to your computer to send off a mid-night email that slipped … Continue reading
Posted in Productivity
Does Your Website Suck?
Internet Drama I recently fielded a call from a new potential client in the financial industry who asked if I could take their existing site and essentially make it look, sound and function like their two competitors’? They, not so … Continue reading
Posted in Website Marketing
Time Management & Organizational Skills
Slow Leak Based on a true story… Monday, 1:00 PM: I notice a leak in my upstairs toilet around the water valve. I proceed to place towels on said, leak, and notice some paint deterioration, possible surface mold (yes, the … Continue reading
Increasing Perceived Value (of your product or service)
The Egg McMuffin of… We’re all familiar with those wonderfully tasty little morning sandwiches from none other than low cost restaurant leader and fast-food chain, McDonalds. Egg McMuffins are conveniently available via drive-thru or walk-up, filling for even the heartiest … Continue reading
Posted in Branding, Marketing Planning, Sales, Unique Selling Proposition (USP)
(Mobile Marketer) 5 Ways to Make Mobile Mktg Work for You
(from Mobile Marketer and Mobile Commerce Daily Magazines 01/12/12) The potential and opportunity of mobile marketing is astounding to professional and DIY marketers of all levels. Mobile is along just enough in its life cycle where it can aid in gaining … Continue reading
Posted in Mobile Marketing, SMART NEWS
(Mobile Marketer) Why a UGC Model will Grow Next Year
As featured in Mobile Marketer magazine and Mobile Commerce Daily on 12.29.11 http://www.mobilemarketer.com/cms/opinion/columns/11792.html By Angelo Biasi The teen, grandparent, spouse or neighbor living right beside you could very well be the developer of your next favorite application. Sound crazy? It … Continue reading
Posted in Mobile Marketing
ENROLL TODAY in NYU online/mobile class: “Mobile Markeitng for the SMB”
Enroll in NYU’s first online/mobile class entitled “Mobile Marketing for the Small to Medium-sized Business” taught by SMART Marketing Solutions’ Angelo Biasi. Class starts March 19 and runs for 8 weeks. Click Here to Learn More: http://bit.ly/tO8LEg Mobile Marketing for … Continue reading
Posted in SMART NEWS