Category Archives: Marketing During a Recession

The New, New Year

Posted on January 9, 2013 by angelo

A Different New Year’s Hangover With each passing year, the time and date of “12:01AM, January 1,” brings with it a new year, complete with new expectations, deliverables and benchmarks to stack up. Consummate business professionals, owners and entrepreneurs realize … Continue reading →

Posted in Leadership, Marketing During a Recession, Marketing Planning, Productivity, Sales

SMART Marketers Expand Business with Business Networking

Posted on March 11, 2009 by angelo

I am sure you’ve heard the saying, “We are all judged by the company we keep.” There is a lot of value in this statement as it is a testament not only to who we are, but to those we choose … Continue reading →

Posted in Business Networking, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Unique Selling Proposition (USP)

5 Mktg Action Items to Impact Your Business NOW

Posted on January 14, 2009 by angelo

The clock neared midnight, the ball started its descent, and as quickly as I could count down from ten, another year (and another glass of bubbly) had, just like that… fizzled out. But before I could lose myself to memories … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Marketing Planning Tagged Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Action Items, Marketing During a Recession, Marketing Planning, Miscellaneous, Unique Selling Proposition (USP)

Marketing During a Recession… Smart Marketers Ride the Wave

Posted on September 2, 2008 by angelo

As we near, or endure, an economic recession (depending on who you speak with), I have noticed companies of all sizes cautiously pulling back on expenses, cutting staff and severely limiting their marketing budget. It is understood among these companies … Continue reading →

Posted in Marketing During a Recession

Safeguarding Your Business against a Recession with Improved Customer Relationship Management

Posted on September 2, 2008 by angelo

In my last Business Currents article, iMarketing During a RecessionOe Smart Marketers Ride the Wavei, I shared the unique and inevitably current opportunity for smart marketers to sustain or gain market share and revenues during an economic recession. Itis true … Continue reading →

Posted in Marketing During a Recession Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, direct marketing, integrated marketing, marketing, marketing budget, marketing message, Marketing Planning, marketing strategy, Print Advertising, strategic planning

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