Category Archives: Sales

Time Management & Organizational Skills

Slow Leak Based on a true story… Monday, 1:00 PM: I notice a leak in my upstairs toilet around the water valve. I proceed to place towels on said, leak, and notice some paint deterioration, possible surface mold (yes, the … Continue reading

Posted in Customer Relationship Management (CRM), Customer Retention, Sales

Increasing Perceived Value (of your product or service)

The Egg McMuffin of… We’re all familiar with those wonderfully tasty little morning sandwiches from none other than low cost restaurant leader and fast-food chain, McDonalds. Egg McMuffins are conveniently available via drive-thru or walk-up, filling for even the heartiest … Continue reading

Posted in Branding, Marketing Planning, Sales, Unique Selling Proposition (USP)

2012–Sales & Marketing Predictions to Help Your Business

The Year That Will Be… It’s fun to think of what a new year will bring for your business. In comparison to last year, where will you be one year from today? How will you get there? What will you … Continue reading

Posted in Marketing Planning, Sales

Are You Creative?

Are You Creative? Do you think “out of the box”? Do you want to be creative? Or do you wish you had more creativity? If you’re a designer, artist, entrepreneur or musician, you likely answered yes to the first question … Continue reading

Posted in Branding, Marketing Planning, Miscellaneous, Sales

Enthusiasm = Sales Success. Period.

“Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with your might. Put your whole soul into it. Stamp it with your own personality. Be active, be energetic, be enthusiastic and faithful, … Continue reading

Posted in Business Networking, Customer Acquisition, Leadership, Sales

The Real Difference between Sales and Marketing

Sales and Marketing, Defined It has come to my attention, rather abruptly, that more companies these days are really blurring the lines between the all-too-important sales and marketing functions. Perhaps it’s the crummy economy, a desire to cut costs, or … Continue reading

Posted in Marketing Planning, Sales

Moving the Business Needle Today

“I long to accomplish a great and noble task; but it is my chief duty to accomplish small tasks as if they were great and noble” Helen Keller “Little strokes fell great oaks.” Benjamin Franklin “To achieve great things, two … Continue reading

Posted in Marketing Planning, Sales

Business Gift Giving

A Modern Day Warrior I recently had an important sales meeting with a large potential customer interested in our SMART Mobile marketing solution. On my way to the meeting, I stopped by the local Guitar Center to pick up a … Continue reading

Posted in Customer Acquisition, Customer Retention, Sales

Apps and Mobile Solutions for SMBs

“There’s an App for That!” Example 1: I recently had an infamous Greek salad at Zorbas Restaurant on Bonita Beach Road in Bonita Springs, FL. The place must hold about 200 people at full capacity—a decent sized restaurant that could … Continue reading

Posted in Mobile Marketing, Sales

Why Customers Buy?

You Can’t Sell Them All, Right? You know your products/services better than anyone. The benefits in order of priority are clearly obvious. Your company has exceptional customer service. And, you can provide better value than all of your competitors. However, … Continue reading

Posted in Sales