Category Archives: Sales

The New, New Year

A Different New Year’s Hangover With each passing year, the time and date of “12:01AM, January 1,” brings with it a new year, complete with new expectations, deliverables and benchmarks to stack up. Consummate business professionals, owners and entrepreneurs realize … Continue reading

Posted in Leadership, Marketing During a Recession, Marketing Planning, Productivity, Sales

Success Metrics for Business

Success, Defined In the GoToU article “Success in Business,” we informally define ‘success in business’ a few different: Starting, owning and/or doing a job that you love, Working independently with work/life balance and making a living at it, Making lots … Continue reading

Posted in Marketing Planning, Productivity, Sales

The Value of Time & Efficiencies

Space (and Time) Mountain This past weekend I vacationed in Disney World Orlando and Universal Studios to celebrate my twins’ (and my own) birthday. We were equally excited, and not disappointed, by the rides and attractions at each of the … Continue reading

Posted in Productivity, Sales

A Business, Definition

A Business, Defined As a marketing and business development consultant and entrepreneur myself, I deal with a lot of small businesses, start-ups and fellow entrepreneurs. In doing so most recently, I’ve learned a few lessons that should have been more … Continue reading

Posted in Customer Acquisition, Leadership, Marketing Planning, Productivity, Sales

Optimizing Tradeshow Participation

A True Exhibition (of Marketing & Sales) As a marketing and sales representative for several clients as well as my own businesses, I find myself attending and/or exhibiting at several tradeshows or conferences throughout the year. The events that I … Continue reading

Posted in Customer Acquisition, Customer Retention, Sales, Tradeshow Optimization, Word of Mouth Marketing (WOMM)

Success in Business

Success in Business What does it mean to truly succeed in business? What’s your definition? Is it merely starting, owning and/or doing a job that you love? Is it working independently with work/life balance and making a living at it? … Continue reading

Posted in Leadership, Marketing Planning, Productivity, Sales

Growing Your Business – Is it for You?

Why Grow a Business? Many small-sized business owners are faced with a critical decision at some point of their business’ life cycle—whether or not to grow the business. Sure, with growth comes added autonomy, the opportunity for additional revenues and … Continue reading

Posted in Leadership, Marketing Planning, Productivity, Sales

Finding, Hiring and Keeping Great Employees

People If you ask most thriving businesses today what their most important and valuable asset is, they will likely say, with little hesitation, people. It’s true that great people, a company’s employees, help grow those businesses through ideas, talent, innovation, … Continue reading

Posted in Leadership, Productivity, Sales

Going for Gold and Winning in Business

winning (according to the Free Dictionary): 1. To achieve victory or finish first in a competition. 2. To achieve success in an effort or venture: struggled to overcome the handicap and finally won. Olympic Inspiration It’s hard not to get … Continue reading

Posted in Leadership, Marketing Planning, Productivity, Sales

Selling Yourself

Your Most Valuable Asset As a business owner, entrepreneur and/or professional your most valuable asset is not your good will, your customers or your employees – it’s you. You are unique. You’re special. There is no one else like you. … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Leadership, Productivity, Sales