Category Archives: Social Media Marketing

Online Referral Services-Angie’s List, Service Magic & Yelp

Posted on April 30, 2012 by angelo

Referral Services – Are they Necessary and for You? So your customers need your services yet they don’t know about you (yet). How do they find out? They might start by asking trusted friends, neighbors and family in the area, … Continue reading →

Posted in Marketing Planning, Sales, Social Media Marketing, Website Marketing, Word of Mouth Marketing (WOMM)

Why Your Business Should Be Interested in Pinterest?

Posted on April 9, 2012 by angelo

Pinterest—What is it? Pinterest (pinterest.com) is a widely popular new social media site. Simply put, it’s a virtual pin-up board of images, videos and other content used to share and generate common interests among friends and fans. Users upload, sort, … Continue reading →

Posted in Business Networking, Customer Acquisition, Customer Retention, Social Media Marketing, Website Marketing

Optimizing Facebook

Posted on November 7, 2011 by angelo

Facebook as a Business Marketing Tool There’s no mistaking the benefits of Facebook as a powerful marketing tool for your business. First of all, it doesn’t cost anything to set up and maintain. Customer acquisition and retention can be closely … Continue reading →

Posted in Social Media Marketing

Content is (Still) King as a Part of Your Marketing Strategy

Posted on August 29, 2011 by angelo

“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading →

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Marketing Planning, Public Relations, Social Media Marketing, Word of Mouth Marketing (WOMM)

LinkedIn–What you Need to Know for You & Your Business

Posted on August 6, 2011 by angelo

Emerging Heavyweight Social Media Tool Just when you figured out Facebook and got into a Tweeting groove, the popular social media channel LinkedIn, is emerging as a vital component of most business social media marketing mixes—most definitely not to be … Continue reading →

Posted in Business Networking, Social Media Marketing

Social Media Success Tracking

Posted on July 14, 2011 by angelo

Social ROI Social media marketing is important to your business and has likely become a necessity to stay connected with customers and key stakeholders. However, do you really know if you’re getting a good Return on Investment (ROI) from your … Continue reading →

Posted in Social Media Marketing

Damage Control–Managing Business Shortcomings, Pitfalls and Social Media Mistakes

Posted on July 5, 2011 by angelo

The Business Wrecking Crew is Looking for You There’s a business wrecking crew out there with your name on it working hard to disparage your reputation, destroy your credibility and bring your sales down to $0! (hope that got your … Continue reading →

Posted in Blog, Public Relations, Social Media Marketing

Groupon–What You Need to Know

Posted on June 18, 2011 by angelo

What is Groupon Groupon has become a valuable marketing tool for many businesses. Simply defined, Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Here’s how it works: Each day Groupon features a … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Social Media Marketing, Word of Mouth Marketing (WOMM)

Balancing Your Marketing Mix

Posted on June 12, 2011 by angelo

Lions and Tigers and Bears Clients often ask us what media tactic(s) are best suited for their business? With today’s wide variety of marketing and media, and people of all ilks living and breathing on more than one media source, … Continue reading →

Posted in Direct Mail, Email Marketing, Marketing Planning, Mobile Marketing, Print Advertising, Social Media Marketing

To Tweet or Not To Tweet–A SMART Marketer’s Intro to Twitter

Posted on July 13, 2009 by angelo

Social Media Marketing—SMART Marketers Get in the Game The social media (R)evolution continues to expand, offering marketers more new and useful techniques, innovative opportunities to communicate with customers and ways to leverage its full potential, than ever before! It’s hard … Continue reading →

Posted in Social Media Marketing