Category Archives: Website Marketing

Online Referral Services-Angie’s List, Service Magic & Yelp

Referral Services – Are they Necessary and for You? So your customers need your services yet they don’t know about you (yet). How do they find out? They might start by asking trusted friends, neighbors and family in the area, … Continue reading

Posted in Marketing Planning, Sales, Social Media Marketing, Website Marketing, Word of Mouth Marketing (WOMM)

Why Your Business Should Be Interested in Pinterest?

Pinterest—What is it? Pinterest ( is a widely popular new social media site. Simply put, it’s a virtual pin-up board of images, videos and other content used to share and generate common interests among friends and fans. Users upload, sort, … Continue reading

Posted in Business Networking, Customer Acquisition, Customer Retention, Social Media Marketing, Website Marketing

Get More Sales with a Great Headline

The Unfair Advantage of a Great Headline I was leafing through a Volvo XC90 (we own one of these amazing cars and are considering buying another some day) brochure recently when I came across a page with the headline “Proud … Continue reading

Posted in Direct Mail, Email Marketing, Marketing Planning, Print Advertising, Sales, Website Marketing

Does Your Website Suck?

Internet Drama I recently fielded a call from a new potential client in the financial industry who asked if I could take their existing site and essentially make it look, sound and function like their two competitors’? They, not so … Continue reading

Posted in Website Marketing