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Tag Archives: ROI
The ROI Treasures of Email Marketing
The Treasure Hunt As a self-proclaimed pioneer of the once, and to a degree still “killer app” (short for killer online application) email marketing around the turn of the New Millennium, I’d often times describe successful email marketing to clients … Continue reading
How To Optimize Your Website from a Marketing Perspective
First – It’s All About You! What do you want to accomplish with your website? Sounds simple enough, right? Not always… Having a keen understanding of your company’s business objectives — the company’s mission as well as its short-and long-term goals … Continue reading
How to Make Your Website Your Most Vital Marketing Weapon
The Worldwide Marketing Tool Since the conception of the Internet well over ten years ago, having a website has become an imperative for today’s business owners. Given this proliferation of easy information access, competition for your customer’s time, attention and … Continue reading
Implementing Social Media Marketing
David Skul of Relativity Business Technology Solutions (searchable on YouTube with headline “5 Tips to help you Succeed at Web 2.0 Marketing”: Give a quality product that’s good for you and the customer. Take time to be the best and … Continue reading
It’s All About the Content
At the core of successful Social Media Marketing must-haves is the ability to develop, leverage and distribute meaningful content. In Joe Pulizzi and Newt Barrett’s book Get Content: Get Customers (highly recommended), they define content marketing as “…the art of … Continue reading