Tag Archives: ROI

The ROI Treasures of Email Marketing

Posted on September 7, 2008 by angelo

The Treasure Hunt As a self-proclaimed pioneer of the once, and to a degree still “killer app” (short for killer online application) email marketing around the turn of the New Millennium, I’d often times describe successful email marketing to clients … Continue reading →

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How To Optimize Your Website from a Marketing Perspective

Posted on September 7, 2008 by angelo

First – It’s All About You! What do you want to accomplish with your website? Sounds simple enough, right? Not always… Having a keen understanding of your company’s business objectives — the company’s mission as well as its short-and long-term goals … Continue reading →

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How to Make Your Website Your Most Vital Marketing Weapon

Posted on September 7, 2008 by angelo

The Worldwide Marketing Tool Since the conception of the Internet well over ten years ago, having a website has become an imperative for today’s business owners. Given this proliferation of easy information access, competition for your customer’s time, attention and … Continue reading →

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Implementing Social Media Marketing

Posted on September 7, 2008 by angelo

David Skul of Relativity Business Technology Solutions (searchable on YouTube with headline “5 Tips to help you Succeed at Web 2.0 Marketing”: Give a quality product that’s good for you and the customer. Take time to be the best and … Continue reading →

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It’s All About the Content

Posted on September 7, 2008 by angelo

At the core of successful Social Media Marketing must-haves is the ability to develop, leverage and distribute meaningful content. In Joe Pulizzi and Newt Barrett’s book Get Content: Get Customers (highly recommended), they define content marketing as “…the art of … Continue reading →

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