Tag Archives: strategic planning

How to Quickly Develop a Marketing Plan — Marketing Planning for the Busy Manager

    1. Define Your Company Background: Solicit trade publications or the Chamber of Commerce for some ‘general’ information on the size of your market and key market segments for your product or service. Is there a clear need? Is … Continue reading

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Marketing Planning – An Introduction

  A marketing plan is a working document and should change regularly along with your business -          Always, yes, always, commit your plan to paper so you have a record of it, can refer to it often and can generate … Continue reading

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Measuring Your CRM

        

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Pass Along Value and Not Costs…

It’s important to keep in mind that, during a recession, customers do not go away. They simply just become more conservative. Their decision to purchase is more critical and well thought out. Keeping your existing customers by renovating your perceived … Continue reading

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Safeguarding Your Business against a Recession with Improved Customer Relationship Management

In my last Business Currents article, iMarketing During a RecessionOe Smart Marketers Ride the Wavei, I shared the unique and inevitably current opportunity for smart marketers to sustain or gain market share and revenues during an economic recession. Itis true … Continue reading

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