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Tag Archives: strategic planning
How to Quickly Develop a Marketing Plan — Marketing Planning for the Busy Manager
1. Define Your Company Background: Solicit trade publications or the Chamber of Commerce for some ‘general’ information on the size of your market and key market segments for your product or service. Is there a clear need? Is … Continue reading →
Marketing Planning – An Introduction
A marketing plan is a working document and should change regularly along with your business – Always, yes, always, commit your plan to paper so you have a record of it, can refer to it often and can generate … Continue reading →
Measuring Your CRM
Posted in Miscellaneous
Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, direct marketing, integrated marketing, marketing, marketing budget, marketing message, Marketing Planning, marketing strategy, Print Advertising, strategic planning
Pass Along Value and Not Costs…
It’s important to keep in mind that, during a recession, customers do not go away. They simply just become more conservative. Their decision to purchase is more critical and well thought out. Keeping your existing customers by renovating your perceived … Continue reading →
Posted in Miscellaneous
Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, direct marketing, integrated marketing, marketing, marketing budget, marketing message, Marketing Planning, marketing strategy, Print Advertising, strategic planning
Safeguarding Your Business against a Recession with Improved Customer Relationship Management
In my last Business Currents article, iMarketing During a RecessionOe Smart Marketers Ride the Wavei, I shared the unique and inevitably current opportunity for smart marketers to sustain or gain market share and revenues during an economic recession. Itis true … Continue reading →
Posted in Marketing During a Recession
Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, direct marketing, integrated marketing, marketing, marketing budget, marketing message, Marketing Planning, marketing strategy, Print Advertising, strategic planning