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Monthly Archives: September 2008
The ROI Treasures of Email Marketing
The Treasure Hunt As a self-proclaimed pioneer of the once, and to a degree still “killer app” (short for killer online application) email marketing around the turn of the New Millennium, I’d often times describe successful email marketing to clients … Continue reading
How To Optimize Your Website from a Marketing Perspective
First – It’s All About You! What do you want to accomplish with your website? Sounds simple enough, right? Not always… Having a keen understanding of your company’s business objectives — the company’s mission as well as its short-and long-term goals … Continue reading
How to Make Your Website Your Most Vital Marketing Weapon
The Worldwide Marketing Tool Since the conception of the Internet well over ten years ago, having a website has become an imperative for today’s business owners. Given this proliferation of easy information access, competition for your customer’s time, attention and … Continue reading
Implementing Social Media Marketing
David Skul of Relativity Business Technology Solutions (searchable on YouTube with headline “5 Tips to help you Succeed at Web 2.0 Marketing”: Give a quality product that’s good for you and the customer. Take time to be the best and … Continue reading
It’s All About the Content
At the core of successful Social Media Marketing must-haves is the ability to develop, leverage and distribute meaningful content. In Joe Pulizzi and Newt Barrett’s book Get Content: Get Customers (highly recommended), they define content marketing as “…the art of … Continue reading
Making Print Advertising Work for You
A customer experience should be emotional, encompassing and holistic. Marketing the customer experience so that it lifts beyond a print page can have significant impact if executed properly. In Tom Peter’s book Re-Imagine he describes an ‘experience’ as “an … Continue reading
The Value of Print Advertising
What makes print and print advertising so different and powerful in value? For one, it’s the reader’s mindset. From the turn of the first page right on to the point of putting that piece down, a reader has chosen that … Continue reading