Monthly Archives: September 2008

Pass Along Value and Not Costs…

It’s important to keep in mind that, during a recession, customers do not go away. They simply just become more conservative. Their decision to purchase is more critical and well thought out. Keeping your existing customers by renovating your perceived … Continue reading

Posted in Miscellaneous Tagged , , , , , , , , , , , , ,

The Value of Lifetime Value

      magazine is a publication of which I am co-owner of that reaches music making students in grades 7 – 12, and their teachers, right in the classroom ( The over 42,000 middle and high schools it currently … Continue reading

Posted in Miscellaneous

Intro to CRM — Understanding and Managing Your Customer Relationships

Readers, Meet Your New Customer   So why is it that some companies understand their customer’s needs and manage that relationship better than others? Think about it for a minute: Are you satisfied with your cell phone service provider? Which … Continue reading

Posted in Customer Relationship Management (CRM)

Making Your USP a Part of the Corporate Culture

There was a popular consumer electronics store in the Northeast called “Nobody Beats the Wiz”. Although it was commonly referred to as “The Wiz”, I was always impressed by the fact that they went so far as to include their … Continue reading

Posted in Miscellaneous

How to Find YOUR USP (Unique Selling Proposition)

Developing a Unique Selling Proposition is not easy. To start, think about a new prospective customer that you’d like to attract to your business for the first time and see if you can answer the following question:   “Why should … Continue reading

Posted in Unique Selling Proposition (USP)

Stand Out, Get Noticed and Gain Market Share with Your Unique Selling Proposition (USP)

: Do you know what the secret of life is? [holds up one finger] Curly: This. Mitch: Your finger? Curly: One thing. Just one thing. You stick to that and the rest don’t mean ____. Mitch: But, what is the … Continue reading

Posted in Unique Selling Proposition (USP)

Marketing During a Recession… Smart Marketers Ride the Wave

As we near, or endure, an economic recession (depending on who you speak with), I have noticed companies of all sizes cautiously pulling back on expenses, cutting staff and severely limiting their marketing budget. It is understood among these companies … Continue reading

Posted in Marketing During a Recession

Safeguarding Your Business against a Recession with Improved Customer Relationship Management

In my last Business Currents article, iMarketing During a RecessionOe Smart Marketers Ride the Wavei, I shared the unique and inevitably current opportunity for smart marketers to sustain or gain market share and revenues during an economic recession. Itis true … Continue reading

Posted in Marketing During a Recession Tagged , , , , , , , , , , , , ,

Introduction to Web 2.0 and Social Media Marketing

It’s happening again! The ways smart marketers communicate with, influence and generate response from customers is evolving in monumental proportion. With the introduction of Web 2.0 and Social Media Marketing, businesses of all sizes now have the unique opportunity to … Continue reading

Posted in Social Media Marketing