Monthly Archives: June 2011

Why Customers Buy?

You Can’t Sell Them All, Right? You know your products/services better than anyone. The benefits in order of priority are clearly obvious. Your company has exceptional customer service. And, you can provide better value than all of your competitors. However, … Continue reading

Posted in Sales

Groupon–What You Need to Know

What is Groupon Groupon has become a valuable marketing tool for many businesses. Simply defined, Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Here’s how it works: Each day Groupon features a … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Social Media Marketing, Word of Mouth Marketing (WOMM)

Balancing Your Marketing Mix

Lions and Tigers and Bears Clients often ask us what media tactic(s) are best suited for their business? With today’s wide variety of marketing and media, and people of all ilks living and breathing on more than one media source, … Continue reading

Posted in Direct Mail, Email Marketing, Marketing Planning, Mobile Marketing, Print Advertising, Social Media Marketing

Direct Mail Marries Mobile Mktg–USPS Sparks New Opps for SMART Marketers

The USPS Embraces Mobile Marketing (“this is not a typo”) In case you wondering about the value and sustainability of mobile marketing and/or QR codes to support your current marketing efforts…as you may be aware, on May 17, 2011, the … Continue reading

Posted in Direct Mail, Mobile Marketing