Monthly Archives: August 2011

Content is (Still) King as a Part of Your Marketing Strategy

“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Marketing Planning, Public Relations, Social Media Marketing, Word of Mouth Marketing (WOMM)

Business Gift Giving

A Modern Day Warrior I recently had an important sales meeting with a large potential customer interested in our SMART Mobile marketing solution. On my way to the meeting, I stopped by the local Guitar Center to pick up a … Continue reading

Posted in Customer Acquisition, Customer Retention, Sales

Professional Development for a Competitive Advantage

Professional Development–Defined Professional development can be defined as (Wikipedia) skills and knowledge attained for both personal development and career advancement. Professional development encompasses all types of facilitated learning opportunities, ranging from college degrees to formal coursework, conferences and informal learning … Continue reading

Posted in Blog, Miscellaneous

LinkedIn–What you Need to Know for You & Your Business

Emerging Heavyweight Social Media Tool Just when you figured out Facebook and got into a Tweeting groove, the popular social media channel LinkedIn, is emerging as a vital component of most business social media marketing mixes—most definitely not to be … Continue reading

Posted in Business Networking, Social Media Marketing

NYU School of Continuing and Professional Studies Launches First Class to Incorporate Use of Mobile Technology

Universal Phone App Provides M-Learning Platform to Students and Serves as a Portal to Mobile Marketing for the Small- to Medium-Sized Business NEW YORK August 4, 2011 – The New York University School of Continuing and Professional Studies (NYU-SCPS, … Continue reading

Posted in SMART NEWS