Monthly Archives: September 2011


Case Study 1: Hyatt I spoke at a conference held at the Hyatt Regency in Atlanta this past week. Upon check-in to this premium area hotel and well-respected brand, I was informed that they had ‘over-booked,’ and would be relocating … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention

Missoni for Target’s Brilliant Mistake-A Case Study

Crashed Servers, Depleted Inventory and Angry Customers Oh My On September 13, 2011, Target Inc.’s ‘limited’ release of a Missoni line of merchandise, aptly named “Missoni for Target,” went on sale—in stores and online. In simple Economics 101 descript, “demand … Continue reading

Posted in Branding, Customer Relationship Management (CRM), Marketing Planning, Public Relations

Your Personal USP (Unique Selling Proposition)

“Who Are You? Customers Really Want to Know” Defining Your Personal Unique Selling Proposition Selling Yourself Most sales are about relationships. Sales people sell their products and services to customers who believe in the value they are convinced on receiving. … Continue reading

Posted in Branding, Unique Selling Proposition (USP)

Moving the Business Needle Today

“I long to accomplish a great and noble task; but it is my chief duty to accomplish small tasks as if they were great and noble” Helen Keller “Little strokes fell great oaks.” Benjamin Franklin “To achieve great things, two … Continue reading

Posted in Marketing Planning, Sales

The 24-Hour Marketing Plan

“Would you tell me, please, which way I ought to go from here?” said Alice. “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where…,” said Alice. “Then it doesn’t … Continue reading

Posted in Marketing Planning

Are You Experienced?

“Success in life is the result of good judgment. Good judgment is usually the result of experience. Experience is usually the result of bad judgment.” — Anthony Robbins Are You Experienced? Do you have experience (in your job, profession, career, … Continue reading

Posted in Branding, Marketing Planning, Unique Selling Proposition (USP)