Monthly Archives: October 2012

A Business, Definition

A Business, Defined As a marketing and business development consultant and entrepreneur myself, I deal with a lot of small businesses, start-ups and fellow entrepreneurs. In doing so most recently, I’ve learned a few lessons that should have been more … Continue reading

Posted in Customer Acquisition, Leadership, Marketing Planning, Productivity, Sales

Customer Service – Refresher

Huhh? What has happened with customer service these days? I understand the slow turn up of the economic recession has led nearly all companies to do more with less and get used to that, but service has been so greatly … Continue reading

Posted in Customer Relationship Management (CRM), Customer Retention, Productivity

Optimizing Tradeshow Participation

A True Exhibition (of Marketing & Sales) As a marketing and sales representative for several clients as well as my own businesses, I find myself attending and/or exhibiting at several tradeshows or conferences throughout the year. The events that I … Continue reading

Posted in Customer Acquisition, Customer Retention, Sales, Tradeshow Optimization, Word of Mouth Marketing (WOMM)