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Category Archives: Branding
Missoni for Target’s Brilliant Mistake-A Case Study
Crashed Servers, Depleted Inventory and Angry Customers Oh My On September 13, 2011, Target Inc.’s ‘limited’ release of a Missoni line of merchandise, aptly named “Missoni for Target,” went on sale—in stores and online. In simple Economics 101 descript, “demand … Continue reading
Your Personal USP (Unique Selling Proposition)
“Who Are You? Customers Really Want to Know” Defining Your Personal Unique Selling Proposition Selling Yourself Most sales are about relationships. Sales people sell their products and services to customers who believe in the value they are convinced on receiving. … Continue reading
Posted in Branding, Unique Selling Proposition (USP)
Are You Experienced?
“Success in life is the result of good judgment. Good judgment is usually the result of experience. Experience is usually the result of bad judgment.” — Anthony Robbins Are You Experienced? Do you have experience (in your job, profession, career, … Continue reading
Content is (Still) King as a Part of Your Marketing Strategy
“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading
You Are Your Brand
A Perfect Baby Shower She passed us going about 90 mph on Interstate 75 somewhere in north central Florida. We were driving back from our vacation. She was clearly late for an appointment. Her 1980’s era Mazda appeared to be … Continue reading
Posted in Branding