Category Archives: Customer Relationship Management (CRM)

Missoni for Target’s Brilliant Mistake-A Case Study

Posted on September 15, 2011 by angelo

Crashed Servers, Depleted Inventory and Angry Customers Oh My On September 13, 2011, Target Inc.’s ‘limited’ release of a Missoni line of merchandise, aptly named “Missoni for Target,” went on sale—in stores and online. In simple Economics 101 descript, “demand … Continue reading →

Posted in Branding, Customer Relationship Management (CRM), Marketing Planning, Public Relations

Content is (Still) King as a Part of Your Marketing Strategy

Posted on August 29, 2011 by angelo

“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading →

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Marketing Planning, Public Relations, Social Media Marketing, Word of Mouth Marketing (WOMM)

Groupon–What You Need to Know

Posted on June 18, 2011 by angelo

What is Groupon Groupon has become a valuable marketing tool for many businesses. Simply defined, Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Here’s how it works: Each day Groupon features a … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Social Media Marketing, Word of Mouth Marketing (WOMM)

SMART Marketers Expand Business with Business Networking

Posted on March 11, 2009 by angelo

I am sure you’ve heard the saying, “We are all judged by the company we keep.” There is a lot of value in this statement as it is a testament not only to who we are, but to those we choose … Continue reading →

Posted in Business Networking, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Unique Selling Proposition (USP)

5 Mktg Action Items to Impact Your Business NOW

Posted on January 14, 2009 by angelo

The clock neared midnight, the ball started its descent, and as quickly as I could count down from ten, another year (and another glass of bubbly) had, just like that… fizzled out. But before I could lose myself to memories … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Marketing Planning Tagged , , , , , , ,

Proactively Satisfying Customers

Posted on September 25, 2008 by angelo

I recently stayed at the Marriott Eaton Center hotel in downtown Toronto for a client business meeting. When I made the reservation, the reservationist promised concierge level service and a room with a king-sized bed. Furthermore, she thanked me for … Continue reading →

Posted in Customer Relationship Management (CRM), Customer Retention Tagged , , , , , , , ,

Intro to CRM — Understanding and Managing Your Customer Relationships

Posted on September 7, 2008 by angelo

Readers, Meet Your New Customer   So why is it that some companies understand their customer’s needs and manage that relationship better than others? Think about it for a minute: Are you satisfied with your cell phone service provider? Which … Continue reading →

Posted in Customer Relationship Management (CRM)