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Category Archives: Customer Retention
Imperfecked
Case Study 1: Hyatt I spoke at a conference held at the Hyatt Regency in Atlanta this past week. Upon check-in to this premium area hotel and well-respected brand, I was informed that they had ‘over-booked,’ and would be relocating … Continue reading
Business Gift Giving
A Modern Day Warrior I recently had an important sales meeting with a large potential customer interested in our SMART Mobile marketing solution. On my way to the meeting, I stopped by the local Guitar Center to pick up a … Continue reading
Posted in Customer Acquisition, Customer Retention, Sales
Groupon–What You Need to Know
What is Groupon Groupon has become a valuable marketing tool for many businesses. Simply defined, Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Here’s how it works: Each day Groupon features a … Continue reading
Using Testimonials to Support Your Business
There’s no doubt about it, using testimonials to support your product or service is an extremely powerful marketing tool. In some cases, they are the deciding factor as to whether or not a customer will chose to do business with … Continue reading
Develop Your Sales Skills Now! SMART Marketers (Revealed as Sales People) Expand Business Opportunities
A Changing Landscape Doing business today is much different than it was yesterday and will be different than tomorrow. So exactly how has it changed? A recurring comment I hear from most clients seeking business resuscitation and/or marketing support today is: … Continue reading
SMART Marketers Expand Business with Business Networking
I am sure you’ve heard the saying, “We are all judged by the company we keep.” There is a lot of value in this statement as it is a testament not only to who we are, but to those we choose … Continue reading
5 Mktg Action Items to Impact Your Business NOW
The clock neared midnight, the ball started its descent, and as quickly as I could count down from ten, another year (and another glass of bubbly) had, just like that… fizzled out. But before I could lose myself to memories … Continue reading
Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Marketing Planning
Tagged Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Action Items, Marketing During a Recession, Marketing Planning, Miscellaneous, Unique Selling Proposition (USP)
Proactively Satisfying Customers
I recently stayed at the Marriott Eaton Center hotel in downtown Toronto for a client business meeting. When I made the reservation, the reservationist promised concierge level service and a room with a king-sized bed. Furthermore, she thanked me for … Continue reading