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Category Archives: Marketing Planning
Print Marketing Collateral That Works
Print is Still Effective Your customers are a tactile group. No matter what the business, product or service, print literature, or collateral, will play an important role in creating, sustaining and/or growing a profitable relationship with them. Beyond a personal … Continue reading
Posted in Branding, Direct Mail, Marketing Planning, Print Advertising
Successful Niche Marketing
Niche Marketing – What is It? In marketing it’s understood that if you claim your market to be everyone for a specific product or service, it will likely result in no one purchasing. In other words, the more targeted your … Continue reading
Online Referral Services-Angie’s List, Service Magic & Yelp
Referral Services – Are they Necessary and for You? So your customers need your services yet they don’t know about you (yet). How do they find out? They might start by asking trusted friends, neighbors and family in the area, … Continue reading
Get More Sales with a Great Headline
The Unfair Advantage of a Great Headline I was leafing through a Volvo XC90 (we own one of these amazing cars and are considering buying another some day) brochure recently when I came across a page with the headline “Proud … Continue reading
What Business Are You REALLY In?
What You Don’t Make I’ve seen some really great television ads recently that have connected with me emotionally and tugged abruptly at my marketing response strings. That is saying a lot considering the average commercial is typically only between 15 … Continue reading
Capacity and Its Impact on Customer Service
“No Haircut for You” My wife has a preferred local hair salon that she visits less frequently than she’d like, mostly due to exorbitant, premium costs. I know how the saying goes, “You get what you pay for.” Heck, I’ve … Continue reading
Freemium
The Freemium Business Model—What is It? The Freemium business model is all the rage in mobile games and Internet start-ups, it seems. Simply defined, according to Wikipedia, freemium is a business model by which a product or service (typically a … Continue reading
Posted in Customer Acquisition, Marketing Planning
Increasing Perceived Value (of your product or service)
The Egg McMuffin of… We’re all familiar with those wonderfully tasty little morning sandwiches from none other than low cost restaurant leader and fast-food chain, McDonalds. Egg McMuffins are conveniently available via drive-thru or walk-up, filling for even the heartiest … Continue reading
Posted in Branding, Marketing Planning, Sales, Unique Selling Proposition (USP)
2012–Sales & Marketing Predictions to Help Your Business
The Year That Will Be… It’s fun to think of what a new year will bring for your business. In comparison to last year, where will you be one year from today? How will you get there? What will you … Continue reading
Posted in Marketing Planning, Sales
Are You Creative?
Are You Creative? Do you think “out of the box”? Do you want to be creative? Or do you wish you had more creativity? If you’re a designer, artist, entrepreneur or musician, you likely answered yes to the first question … Continue reading
Posted in Branding, Marketing Planning, Miscellaneous, Sales