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Category Archives: Marketing Planning
Assessing Your Own Customer Service Levels & Standards
Service as a USP So you pride yourself on your exceptional customer service. Heck, you’re so proud of it, that “Service” is the first thing you blurt out when someone inquisitively asks “What is your Unique Selling Proposition?” Truth be … Continue reading
Good Messaging
“Five Dollar Foot-long” “Just Do It” “Where’s the Beef?” “It’s Huuuuuge!” “Nine-Nine-Nine” Good Messaging A key component of my agency’s strategic planning exercise (which we execute for every client campaign) is coming up with a key message that clearly and … Continue reading
Posted in Branding, Marketing Planning
Market Segmentation for the SMB
Market Segmentation-Defined I recently met with a client who has built a successful business selling mobile phones, accessories and services to consumers via a retail, ‘brick and mortar’ storefront. It’s the perfect example of a B2C business, or Business-to-Consumer. As … Continue reading
Posted in Customer Acquisition, Marketing Planning
(Blue Sky) Your New Business of the Future–Are You Ready?
The Virtual Retailer In the SMART blog post topic “Apps and Mobile Solutions for SMBs” I shared a unique case study on North Korean grocery store, Tesco. In the captivating video, Tesco, the number two grocery store at the time, … Continue reading
Posted in Marketing Planning, Mobile Marketing
Leadership, Innovation, Vision and Being a Champion at Business
Mourning a Prof-ersonal Friend The business world lost a great person this week with the passing of Steve Jobs. I did not know him personally but the fact that he changed the way I listen to music, how productive I … Continue reading
Posted in Blog, Branding, Leadership, Marketing Planning, Public Relations
The Real Difference between Sales and Marketing
Sales and Marketing, Defined It has come to my attention, rather abruptly, that more companies these days are really blurring the lines between the all-too-important sales and marketing functions. Perhaps it’s the crummy economy, a desire to cut costs, or … Continue reading
Posted in Marketing Planning, Sales
Missoni for Target’s Brilliant Mistake-A Case Study
Crashed Servers, Depleted Inventory and Angry Customers Oh My On September 13, 2011, Target Inc.’s ‘limited’ release of a Missoni line of merchandise, aptly named “Missoni for Target,” went on sale—in stores and online. In simple Economics 101 descript, “demand … Continue reading
Moving the Business Needle Today
“I long to accomplish a great and noble task; but it is my chief duty to accomplish small tasks as if they were great and noble” Helen Keller “Little strokes fell great oaks.” Benjamin Franklin “To achieve great things, two … Continue reading
Posted in Marketing Planning, Sales
The 24-Hour Marketing Plan
“Would you tell me, please, which way I ought to go from here?” said Alice. “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where…,” said Alice. “Then it doesn’t … Continue reading
Posted in Marketing Planning
Are You Experienced?
“Success in life is the result of good judgment. Good judgment is usually the result of experience. Experience is usually the result of bad judgment.” — Anthony Robbins Are You Experienced? Do you have experience (in your job, profession, career, … Continue reading