Category Archives: Blog

Success in Business

Success in Business What does it mean to truly succeed in business? What’s your definition? Is it merely starting, owning and/or doing a job that you love? Is it working independently with work/life balance and making a living at it? … Continue reading

Posted in Leadership, Marketing Planning, Productivity, Sales

Growing Your Business – Is it for You?

Why Grow a Business? Many small-sized business owners are faced with a critical decision at some point of their business’ life cycle—whether or not to grow the business. Sure, with growth comes added autonomy, the opportunity for additional revenues and … Continue reading

Posted in Leadership, Marketing Planning, Productivity, Sales

Finding, Hiring and Keeping Great Employees

People If you ask most thriving businesses today what their most important and valuable asset is, they will likely say, with little hesitation, people. It’s true that great people, a company’s employees, help grow those businesses through ideas, talent, innovation, … Continue reading

Posted in Leadership, Productivity, Sales

Mobile SMS/Text Message Marketing 101

Text Messaging: The Undisputed Mobile Marketing Champ SMS or text messaging has been the most viable, long-standing mobile marketing tactic to date. And, it is still going strong. Here’s why: Text messaging caters to nearly all phones including the 49.7% … Continue reading

Posted in Mobile Marketing, Productivity

Going for Gold and Winning in Business

winning (according to the Free Dictionary): 1. To achieve victory or finish first in a competition. 2. To achieve success in an effort or venture: struggled to overcome the handicap and finally won. Olympic Inspiration It’s hard not to get … Continue reading

Posted in Leadership, Marketing Planning, Productivity, Sales

Selling Yourself

Your Most Valuable Asset As a business owner, entrepreneur and/or professional your most valuable asset is not your good will, your customers or your employees – it’s you. You are unique. You’re special. There is no one else like you. … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Leadership, Productivity, Sales

The Value Chain

A Back Seat I recently took up bicycling as a hobby. Like most hobbies, along with the excitement of the actual activity itself, comes the specialized gear and equipment that accompanies it. I was lucky to start off without the … Continue reading

Posted in Customer Retention, Marketing Planning, Miscellaneous, Productivity

Your Professional Communication and Presentation Skills & How They Impact Business

Presenting You Successful people attribute most, if not all, of their success to the relationships they have managed to secure and keep—just as much as the products/services they represent, and/or their technical and business know-how. In other words, your business … Continue reading

Posted in Business Networking, Leadership, Marketing Planning, Productivity

Key Differentiator(s)–What’s Yours?

“Do” Diligence I had the opportunity to support an investor group’s due diligence team, recently. Considered a pseudo thought-leader in the marketing space, I was brought on to provide a ‘professional outsider’s assessment’ on a business opportunity they were considering … Continue reading

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Planning, Sales, Unique Selling Proposition (USP)

What’s Your Business Worth?

The Little (business) Gem My parents owned a diner, “Mario’s Little Gem,” for the majority of my childhood and young adult years. 24/7, 365 was how we rolled with the business and it became a huge part member of our … Continue reading

Posted in Blog, Marketing Planning, Sales