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Category Archives: Sales
Read This Now and Earn a Chance at Early Retirement! Calls to Action That Work!
Call-to-Action, Defined So, you’ve established that you have something of value to offer and you’ve proven your product is the perfect choice, compared to the alternatives, for your prospect customer. How do you take your prospect on to the next … Continue reading
Posted in Customer Acquisition, Direct Mail, Email Marketing, Print Advertising, Sales
Selling Value
Value, Defined Consumers are constantly on the lookout for value with their purchases. Meanwhile, business owners strive to provide great value with the products and services they sell. The word value is not one to take lightly as the perception … Continue reading
Posted in Sales, Unique Selling Proposition (USP)
Organize Your Sales Effort for the New Year!
Sales—More Can Always Be Done… A sales professional colleague once told me “The good and bad thing about sales is that there is always ‘more’ that can be done.” Perhaps he was saying this out of sheer frustration or as … Continue reading
Posted in Sales
Using Testimonials to Support Your Business
There’s no doubt about it, using testimonials to support your product or service is an extremely powerful marketing tool. In some cases, they are the deciding factor as to whether or not a customer will chose to do business with … Continue reading
Develop Your Sales Skills Now! SMART Marketers (Revealed as Sales People) Expand Business Opportunities
A Changing Landscape Doing business today is much different than it was yesterday and will be different than tomorrow. So exactly how has it changed? A recurring comment I hear from most clients seeking business resuscitation and/or marketing support today is: … Continue reading