Category Archives: Social Media Marketing

Groupon–What You Need to Know

What is Groupon Groupon has become a valuable marketing tool for many businesses. Simply defined, Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Here’s how it works: Each day Groupon features a … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Social Media Marketing, Word of Mouth Marketing (WOMM)

Balancing Your Marketing Mix

Lions and Tigers and Bears Clients often ask us what media tactic(s) are best suited for their business? With today’s wide variety of marketing and media, and people of all ilks living and breathing on more than one media source, … Continue reading

Posted in Direct Mail, Email Marketing, Marketing Planning, Mobile Marketing, Print Advertising, Social Media Marketing

To Tweet or Not To Tweet–A SMART Marketer’s Intro to Twitter

Social Media Marketing—SMART Marketers Get in the Game The social media (R)evolution continues to expand, offering marketers more new and useful techniques, innovative opportunities to communicate with customers and ways to leverage its full potential, than ever before! It’s hard … Continue reading

Posted in Social Media Marketing

Introduction to Web 2.0 and Social Media Marketing

It’s happening again! The ways smart marketers communicate with, influence and generate response from customers is evolving in monumental proportion. With the introduction of Web 2.0 and Social Media Marketing, businesses of all sizes now have the unique opportunity to … Continue reading

Posted in Social Media Marketing