NYU School of Continuing and Professional Studies Launches First Class to Incorporate Use of Mobile Technology

Universal Phone App Provides M-Learning Platform to Students and Serves as a Portal to Mobile Marketing for the Small- to Medium-Sized Business

NEW YORK August 4, 2011 The New York University School of Continuing and Professional Studies (NYU-SCPS, scps.nyu.edu) today announced the launch of a new course, Mobile Marketing for the Small- to Medium-Sized Business, which for the first time leverages an M-learning platform to allow students to utilize mobile technology to participate in the on-line course.

Beginning on October 17, the eight-week course will teach students to create, publish, and distribute mobile content to gain a competitive advantage. The class will help small- to medium-sized business (SMB) professionals plan, create, and deploy mobile marketing on a limited budget, timeframe, and skillset—and to virtually any mobile subscriber, irrespective of handset, carrier, and/or data plan.

“This truly unique course is a great example of the forward-thinking programs we have at NYU-SCPS,” said Renee Harris, academic director of the marketing and public relations continuing education programs. “By utilizing the app as part of the course, students can visualize the opportunities mobile apps can bring as well as learn how to effectively integrate mobile marketing as a part of their overall brand and business strategy.”

“It’s fitting that a class on mobile marketing would use mobile as an integrated means to teach and learn course content as well as to promote and market enrollment,” says course instructor Angelo Biasi, a specialist in mobile marketing at SMART Marketing Solutions, LLC. “Like social media marketing, SMBs are seeing mobile marketing as a necessity to their tactical marketing mix. By arming them with the tools, best-practice techniques, and strategies for any phone, NYU-SCPS is taking a leadership role in supporting this important segment.”

The coursework is delivered in an online format and via the student’s mobile device through a cross-platform Web application. The app will deliver weekly coursework content, feedback quizzes, and provide an on-the-go interactive platform for the course.  Students will learn to harness the communicating features of video, RSS feeds, blogs, and Twitter in their marketing mix.

The course app was developed in partnership with DIDMO’s Magmito app creation tool and is being hosted by GetJar, the world’s largest free app store. The informational app on the course can be downloaded through this link on your mobile phone: http://www.getjar.com/mobile/165927/NYU-SCPS or by scanning this QR code:

For additional details about the course and how to enroll: http://www.scps.nyu.edu/course-detail/DMMK1-CE9978/20113/mobile-marketing-for-the-small-to-medium-sized-business-planning-execution-and-monetization.

Reporters wishing to learn more about the course should contact Christopher James, 212-998-6876, or via email christopherdotjamesatnyudotedu  (christopherdotjamesatnyudotedu)  .

About the NYU School of Continuing and Professional Studies

Established in 1934, NYU-SCPS (scps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of NYU-SCPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and continuing education programs in fields such as Real Estate and Construction Management; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy and Fundraising; Graphic Communications Media, Publishing, and Digital Arts; Human Capital Management, Marketing, and Public Relations; with complementary strengths in the Liberal and Allied Arts; Translation and Interpreting; Management and Information Technology; and Finance and Taxation. More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty and lecturers to create vibrant professional and academic networks that attract nearly 5,000 degree-seeking students from around the globe. In addition, the School fulfills the recurrent continuing higher education needs of local and professional communities, as evidenced by 55,000 annual enrollments in individual courses, specialized certificate programs, conferences, workshops, seminars, and public events. The School’s community is enriched by more than 25,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members.

About GetJar

GetJar is the world’s largest free app store with over 2 billion downloads to date. The company distributes more than 150,000 mobile applications across a variety of operating systems including Android, Blackberry, Java, Symbian and Mobile Web.  In 2010, GetJar was named a Technology Pioneer Award Winner by the World Economic Forum and listed by TIME magazine as One of the 10 companies that will change your life. GetJar is headquarted in Silicon Valley with offices in the UK and Lithuania. For more information, please visit www.getjar.com and follow us @GetJar.


Creators of the world’s first cross-platform mobile content creation solution, Magmito, DIDMO has empowered everyday people and companies around the world to easily create, deliver and track rich and engaging mobile applications. Magmito’s award-winning toolset has been used by companies including Turner Broadcasting, Sennheiser, Sony Ericsson and Disney to launch mobile campaigns including product promotions, special events, customer surveys and more, delivered directly to virtually any phone on the market. DIDMO’s “develop once, publish everywhere” philosophy leaves no phone unturned, from iPhone to Android, Blackberry to Java devices. Recipient of the 2010 Mobility Award, “Best in Mobile Marketing” for Magmito, DIDMO also won Sweden’s Gold Mobile Award for, “This Year’s Mobile Business Solution”. www.didmo.com. www.magmito.com


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