SMART Marketing Solutions’ clients Dr. Harold P. Freeman of the Harold P. Freeman Patient Navigation Institute and Dee Dee Ricks of Ricks Consulting Group appeared this week on NBC’s Today show, ABC’s Nightline and NPR in promotion of the HBO documentary “The Education of Dee Dee Ricks.” The Education of Dee Dee Ricks premiered on October 27 at 8:30PM on HBO. More here: http://itsh.bo/qCHrUg

The Education of Dee Dee Ricks is the intimate story of one woman’s mission to defeat cancer and help other women do the same. After being diagnosed with breast cancer and undergoing a double mastectomy, Dee Dee Ricks meets Dr. Harold P. Freeman. She trades a hedge-fund career for philanthropy, raising money for the Harlem cancer care clinic where Freeman treats underserved and uninsured patients.

The HP Freeman Patient Navigation Institute, is the only patient navigation institute led by founding pioneer of patient navigation Harold P. Freeman, M.D. The institute trains community members to become patient navigators helping to move those throughout the healthcare continuum. Successful patient navigation supports those diagnosed with suspicious findings by eliminating barriers to timely screening, treatment, and supportive care of cancer and other chronic diseases. Patient navigation saves lives and improves resolution rates of patients. When implemented at the organizational level within a community, it results in increased efficiencies and improved outcomes.

SMART Marketing Solutions supports the mission of, and proud to be working with, the HP Freeman Patient Navigation Institute and Dee Dee Ricks. Services provided include web design, social media management, email marketing, print ad and mobile text2give. Please visit hpfreemanpni.org or theeducationofdeedeericks.com and consider donating, enrollment and/or simply advocating this great cause.