Tag Archives: advertising

Making Print Advertising Work for You

Posted on September 7, 2008 by angelo

A customer experience should be emotional, encompassing and holistic. Marketing the customer experience so that it lifts beyond a print page can have significant impact if executed properly. In Tom Peter’s book Re-Imagine he describes an ‘experience’ as “an … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Retention, direct marketing, integrated marketing, marketing, Print Advertising

The Value of Print Advertising

Posted on September 7, 2008 by angelo

What makes print and print advertising so different and powerful in value? For one, it’s the reader’s mindset. From the turn of the first page right on to the point of putting that piece down, a reader has chosen that … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Retention, direct marketing, integrated marketing, marketing, Print Advertising

How to Quickly Develop a Marketing Plan — Marketing Planning for the Busy Manager

Posted on September 7, 2008 by angelo

1. Define Your Company Background: Solicit trade publications or the Chamber of Commerce for some ‘general’ information on the size of your market and key market segments for your product or service. Is there a clear need? Is … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Retention, direct marketing, integrated marketing, marketing, marketing budget, marketing message, Marketing Planning, marketing strategy, Print Advertising, strategic planning

Marketing Planning – An Introduction

Posted on September 7, 2008 by angelo

A marketing plan is a working document and should change regularly along with your business – Always, yes, always, commit your plan to paper so you have a record of it, can refer to it often and can generate … Continue reading →

Measuring Your CRM

Posted on September 7, 2008 by angelo

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, direct marketing, integrated marketing, marketing, marketing budget, marketing message, Marketing Planning, marketing strategy, Print Advertising, strategic planning

Pass Along Value and Not Costs…

Posted on September 7, 2008 by angelo

It’s important to keep in mind that, during a recession, customers do not go away. They simply just become more conservative. Their decision to purchase is more critical and well thought out. Keeping your existing customers by renovating your perceived … Continue reading →

Safeguarding Your Business against a Recession with Improved Customer Relationship Management

Posted on September 2, 2008 by angelo

In my last Business Currents article, iMarketing During a RecessionOe Smart Marketers Ride the Wavei, I shared the unique and inevitably current opportunity for smart marketers to sustain or gain market share and revenues during an economic recession. Itis true … Continue reading →

Posted in Marketing During a Recession Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, direct marketing, integrated marketing, marketing, marketing budget, marketing message, Marketing Planning, marketing strategy, Print Advertising, strategic planning

SMART Marketing Solutions

Tag Archives: advertising

Making Print Advertising Work for You

The Value of Print Advertising

How to Quickly Develop a Marketing Plan — Marketing Planning for the Busy Manager

Marketing Planning – An Introduction

Measuring Your CRM

Pass Along Value and Not Costs…

Safeguarding Your Business against a Recession with Improved Customer Relationship Management

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