Tag Archives: integrated marketing

Implementing Social Media Marketing

David Skul of Relativity Business Technology Solutions (searchable on YouTube with headline “5 Tips to help you Succeed at Web 2.0 Marketing”: Give a quality product that’s good for you and the customer. Take time to be the best and … Continue reading

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It’s All About the Content

At the core of successful Social Media Marketing must-haves is the ability to develop, leverage and distribute meaningful content. In Joe Pulizzi and Newt Barrett’s book Get Content: Get Customers (highly recommended), they define content marketing as “…the art of … Continue reading

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Making Print Advertising Work for You

  A customer experience should be emotional, encompassing and holistic. Marketing the customer experience so that it lifts beyond a print page can have significant impact if executed properly. In Tom Peter’s book Re-Imagine he describes an ‘experience’ as “an … Continue reading

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The Value of Print Advertising

What makes print and print advertising so different and powerful in value? For one, it’s the reader’s mindset. From the turn of the first page right on to the point of putting that piece down, a reader has chosen that … Continue reading

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How to Quickly Develop a Marketing Plan — Marketing Planning for the Busy Manager

    1. Define Your Company Background: Solicit trade publications or the Chamber of Commerce for some ‘general’ information on the size of your market and key market segments for your product or service. Is there a clear need? Is … Continue reading

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Marketing Planning – An Introduction

  A marketing plan is a working document and should change regularly along with your business –          Always, yes, always, commit your plan to paper so you have a record of it, can refer to it often and can generate … Continue reading

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Measuring Your CRM


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Pass Along Value and Not Costs…

It’s important to keep in mind that, during a recession, customers do not go away. They simply just become more conservative. Their decision to purchase is more critical and well thought out. Keeping your existing customers by renovating your perceived … Continue reading

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Safeguarding Your Business against a Recession with Improved Customer Relationship Management

In my last Business Currents article, iMarketing During a RecessionOe Smart Marketers Ride the Wavei, I shared the unique and inevitably current opportunity for smart marketers to sustain or gain market share and revenues during an economic recession. Itis true … Continue reading

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