Tag Archives: list segmentation

The Pitfall of Passing on Costs to your Customers

Posted on October 26, 2008 by angelo

I mentioned in my recent post “Marketing in a Recession: SMART Marketers Ride the Wave,” that it’s not advised to pass along your costs to your customers during these economically shifting times. I cited a local example of my landscaper raising … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing, list segmentation, marketing in a recession, Marketing Planning, recession marketing

Kenyan Elephants Use Mobile Marketing…

Posted on October 13, 2008 by angelo

I had to take a step back when I saw this headline in my excite page: “Kenya’s Elephants Send Text Messages to Rangers” — Yes, it’s true that mobile phone cards inserted in elephants in Kenya, who have been known … Continue reading →

Posted in Miscellaneous Tagged advertising, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing, list segmentation, Mobile Marketing

Recession Proof Your Biz — Using Customer Surveys

Posted on October 7, 2008 by angelo

With the economic shift continuing to, ah,… ‘shift’ even more, it’s becoming increasingly important how effectively and efficiently you allocate resources to support ongoing business and business growth. Are you focusing your efforts on products/services that are most profitable and in highest … Continue reading →

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Tag Archives: list segmentation

The Pitfall of Passing on Costs to your Customers

Kenyan Elephants Use Mobile Marketing…

Recession Proof Your Biz — Using Customer Surveys

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