Tag Archives: Marketing Planning

5 Mktg Action Items to Impact Your Business NOW

Posted on January 14, 2009 by angelo

The clock neared midnight, the ball started its descent, and as quickly as I could count down from ten, another year (and another glass of bubbly) had, just like that… fizzled out. But before I could lose myself to memories … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Marketing Planning Tagged Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Action Items, Marketing During a Recession, Marketing Planning, Miscellaneous, Unique Selling Proposition (USP)

The Power of “Thank You” for Customer Retention

Posted on December 4, 2008 by angelo

I recently received a personal phone call from a Wachovia bank representative. In her voicemail message she said she was calling me to simply “thank me” for my business. She assured me that if I had any immediate needs to … Continue reading →

Posted in Miscellaneous Tagged advertising, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, marketing in a recession, Marketing Planning

SMART Marketers Call on Mobile Marketing

Posted on November 12, 2008 by angelo

Mobile marketing is here and lighting up our phones and PDAs in record numbers. As a matter of fact, new mobile ad spending projections seem to appear (and increase) every day. Strategy Analytics predicts that advertisers worldwide will spend $2.4B … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing, marketing in a recession, Marketing Planning, Mobile Marketing

The Pitfall of Passing on Costs to your Customers

Posted on October 26, 2008 by angelo

I mentioned in my recent post “Marketing in a Recession: SMART Marketers Ride the Wave,” that it’s not advised to pass along your costs to your customers during these economically shifting times. I cited a local example of my landscaper raising … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, Customer ROI, Customer Strategy, Customer Survey, direct marketing, list segmentation, marketing in a recession, Marketing Planning, recession marketing

How to Quickly Develop a Marketing Plan — Marketing Planning for the Busy Manager

Posted on September 7, 2008 by angelo

1. Define Your Company Background: Solicit trade publications or the Chamber of Commerce for some ‘general’ information on the size of your market and key market segments for your product or service. Is there a clear need? Is … Continue reading →

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Retention, direct marketing, integrated marketing, marketing, marketing budget, marketing message, Marketing Planning, marketing strategy, Print Advertising, strategic planning

Marketing Planning – An Introduction

Posted on September 7, 2008 by angelo

A marketing plan is a working document and should change regularly along with your business – Always, yes, always, commit your plan to paper so you have a record of it, can refer to it often and can generate … Continue reading →

Measuring Your CRM

Posted on September 7, 2008 by angelo

Posted in Miscellaneous Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, direct marketing, integrated marketing, marketing, marketing budget, marketing message, Marketing Planning, marketing strategy, Print Advertising, strategic planning

Pass Along Value and Not Costs…

Posted on September 7, 2008 by angelo

It’s important to keep in mind that, during a recession, customers do not go away. They simply just become more conservative. Their decision to purchase is more critical and well thought out. Keeping your existing customers by renovating your perceived … Continue reading →

Safeguarding Your Business against a Recession with Improved Customer Relationship Management

Posted on September 2, 2008 by angelo

In my last Business Currents article, iMarketing During a RecessionOe Smart Marketers Ride the Wavei, I shared the unique and inevitably current opportunity for smart marketers to sustain or gain market share and revenues during an economic recession. Itis true … Continue reading →

Posted in Marketing During a Recession Tagged advertising, Customer Acquisition, customer experience, Customer Relationship Management (CRM), Customer Retention, direct marketing, integrated marketing, marketing, marketing budget, marketing message, Marketing Planning, marketing strategy, Print Advertising, strategic planning

SMART Marketing Solutions

Tag Archives: Marketing Planning

5 Mktg Action Items to Impact Your Business NOW

The Power of “Thank You” for Customer Retention

SMART Marketers Call on Mobile Marketing

How to Quickly Develop a Marketing Plan — Marketing Planning for the Busy Manager

Marketing Planning – An Introduction

Measuring Your CRM

Pass Along Value and Not Costs…

Safeguarding Your Business against a Recession with Improved Customer Relationship Management

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