Monthly Archives: September 2011

Imperfecked

Posted on September 25, 2011 by angelo

Case Study 1: Hyatt I spoke at a conference held at the Hyatt Regency in Atlanta this past week. Upon check-in to this premium area hotel and well-respected brand, I was informed that they had ‘over-booked,’ and would be relocating … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention

Missoni for Target’s Brilliant Mistake-A Case Study

Posted on September 15, 2011 by angelo

Crashed Servers, Depleted Inventory and Angry Customers Oh My On September 13, 2011, Target Inc.’s ‘limited’ release of a Missoni line of merchandise, aptly named “Missoni for Target,” went on sale—in stores and online. In simple Economics 101 descript, “demand … Continue reading →

Posted in Branding, Customer Relationship Management (CRM), Marketing Planning, Public Relations

Your Personal USP (Unique Selling Proposition)

Posted on September 13, 2011 by angelo

“Who Are You? Customers Really Want to Know” Defining Your Personal Unique Selling Proposition Selling Yourself Most sales are about relationships. Sales people sell their products and services to customers who believe in the value they are convinced on receiving. … Continue reading →

Posted in Branding, Unique Selling Proposition (USP)

Moving the Business Needle Today

Posted on September 11, 2011 by angelo

“I long to accomplish a great and noble task; but it is my chief duty to accomplish small tasks as if they were great and noble” Helen Keller “Little strokes fell great oaks.” Benjamin Franklin “To achieve great things, two … Continue reading →

Posted in Marketing Planning, Sales

The 24-Hour Marketing Plan

Posted on September 7, 2011 by angelo

“Would you tell me, please, which way I ought to go from here?” said Alice. “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where…,” said Alice. “Then it doesn’t … Continue reading →

Posted in Marketing Planning

Are You Experienced?

Posted on September 2, 2011 by angelo

“Success in life is the result of good judgment. Good judgment is usually the result of experience. Experience is usually the result of bad judgment.” — Anthony Robbins Are You Experienced? Do you have experience (in your job, profession, career, … Continue reading →

Posted in Branding, Marketing Planning, Unique Selling Proposition (USP)