Category Archives: Miscellaneous

The Value of Excellent Service

What is Excellent Service? There’s a certain value to service. It’s safe to say that ‘some’ form service is usually expected from any business. You may promise service to your customers and even go so far as to say it’s … Continue reading

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Miscellaneous, Productivity

The Value Chain

A Back Seat I recently took up bicycling as a hobby. Like most hobbies, along with the excitement of the actual activity itself, comes the specialized gear and equipment that accompanies it. I was lucky to start off without the … Continue reading

Posted in Customer Retention, Marketing Planning, Miscellaneous, Productivity

American Excellence

Across the Pond (and Treadmill) I recently joined another gym-goer in deep conversation on a treadmill while watching CNN. As we witnessed the world’s news for the day, our discussion quickly turned personal. We started to chat about the recession, … Continue reading

Posted in Leadership, Miscellaneous, Productivity

Are You Creative?

Are You Creative? Do you think “out of the box”? Do you want to be creative? Or do you wish you had more creativity? If you’re a designer, artist, entrepreneur or musician, you likely answered yes to the first question … Continue reading

Posted in Branding, Marketing Planning, Miscellaneous, Sales

Professional Development for a Competitive Advantage

Professional Development–Defined Professional development can be defined as (Wikipedia) skills and knowledge attained for both personal development and career advancement. Professional development encompasses all types of facilitated learning opportunities, ranging from college degrees to formal coursework, conferences and informal learning … Continue reading

Posted in Blog, Miscellaneous

“I Want Out”–Business Success and Strategic Exit Planning

Our Fifth Family Member; The Business My family owned a 24/7 diner for twenty years. Like most family businesses, it was essentially another family member. We all worked there. We talked (and argued) about the business constantly. And, each family … Continue reading

Posted in Marketing Planning, Miscellaneous

The Power of “Thank You” for Customer Retention

I recently received a personal phone call from a Wachovia bank representative. In her voicemail message she said she was calling me to simply “thank me” for my business. She assured me that if I had any immediate needs to … Continue reading

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SMART Marketers Call on Mobile Marketing

Mobile marketing is here and lighting up our phones and PDAs in record numbers. As a matter of fact, new mobile ad spending projections seem to appear (and increase) every day. Strategy Analytics predicts that advertisers worldwide will spend $2.4B … Continue reading

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The Pitfall of Passing on Costs to your Customers

I mentioned in my recent post “Marketing in a Recession: SMART Marketers Ride the Wave,” that it’s not advised to pass along your costs to your customers during these economically shifting times. I cited a local example of my landscaper raising … Continue reading

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Kenyan Elephants Use Mobile Marketing…

I had to take a step back when I saw this headline in my excite page: “Kenya’s Elephants Send Text Messages to Rangers” — Yes, it’s true that mobile phone cards inserted in elephants in Kenya, who have been known … Continue reading

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