Category Archives: Social Media Marketing

Social Media Etiquette and Its Impact on Your Business

Indecent Exposure A friend recently broadcasted my political affiliation in a blog post. His intentions were benign and innocent, yet it offended me for several reasons. For one, my beliefs, including my political opinions, are my own personal information; private … Continue reading

Posted in Social Media Marketing

Getting Started with Google+ for SMBs

Google+ Just when you finally thought you had grasped the value and function of Facebook and perhaps some other social media platforms for your business (i.e. LinkedIn, Pinterest, Twitter), as well as the benefits and results they provide (or don’t … Continue reading

Posted in Business Networking, Social Media Marketing

Marketing Your Reputation via Social Media

Your Reputation – Your Everything Your reputation in business is crucially important. A good reputation takes time, consistency and several data points of satisfied customers, acknowledging their positive experience with you, your product or service. It sets the standard for … Continue reading

Posted in Business Networking, Social Media Marketing, Word of Mouth Marketing (WOMM)

Online Referral Services-Angie’s List, Service Magic & Yelp

Referral Services – Are they Necessary and for You? So your customers need your services yet they don’t know about you (yet). How do they find out? They might start by asking trusted friends, neighbors and family in the area, … Continue reading

Posted in Marketing Planning, Sales, Social Media Marketing, Website Marketing, Word of Mouth Marketing (WOMM)

Why Your Business Should Be Interested in Pinterest?

Pinterest—What is it? Pinterest (pinterest.com) is a widely popular new social media site. Simply put, it’s a virtual pin-up board of images, videos and other content used to share and generate common interests among friends and fans. Users upload, sort, … Continue reading

Posted in Business Networking, Customer Acquisition, Customer Retention, Social Media Marketing, Website Marketing

Optimizing Facebook

Facebook as a Business Marketing Tool There’s no mistaking the benefits of Facebook as a powerful marketing tool for your business. First of all, it doesn’t cost anything to set up and maintain. Customer acquisition and retention can be closely … Continue reading

Posted in Social Media Marketing

Content is (Still) King as a Part of Your Marketing Strategy

“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Marketing Planning, Public Relations, Social Media Marketing, Word of Mouth Marketing (WOMM)

LinkedIn–What you Need to Know for You & Your Business

Emerging Heavyweight Social Media Tool Just when you figured out Facebook and got into a Tweeting groove, the popular social media channel LinkedIn, is emerging as a vital component of most business social media marketing mixes—most definitely not to be … Continue reading

Posted in Business Networking, Social Media Marketing

Social Media Success Tracking

Social ROI Social media marketing is important to your business and has likely become a necessity to stay connected with customers and key stakeholders. However, do you really know if you’re getting a good Return on Investment (ROI) from your … Continue reading

Posted in Social Media Marketing

Damage Control–Managing Business Shortcomings, Pitfalls and Social Media Mistakes

The Business Wrecking Crew is Looking for You There’s a business wrecking crew out there with your name on it working hard to disparage your reputation, destroy your credibility and bring your sales down to $0! (hope that got your … Continue reading

Posted in Blog, Public Relations, Social Media Marketing