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Category Archives: Social Media Marketing
Social Media Etiquette and Its Impact on Your Business
Indecent Exposure A friend recently broadcasted my political affiliation in a blog post. His intentions were benign and innocent, yet it offended me for several reasons. For one, my beliefs, including my political opinions, are my own personal information; private … Continue reading
Posted in Social Media Marketing
Getting Started with Google+ for SMBs
Google+ Just when you finally thought you had grasped the value and function of Facebook and perhaps some other social media platforms for your business (i.e. LinkedIn, Pinterest, Twitter), as well as the benefits and results they provide (or don’t … Continue reading
Posted in Business Networking, Social Media Marketing
Marketing Your Reputation via Social Media
Your Reputation – Your Everything Your reputation in business is crucially important. A good reputation takes time, consistency and several data points of satisfied customers, acknowledging their positive experience with you, your product or service. It sets the standard for … Continue reading
Online Referral Services-Angie’s List, Service Magic & Yelp
Referral Services – Are they Necessary and for You? So your customers need your services yet they don’t know about you (yet). How do they find out? They might start by asking trusted friends, neighbors and family in the area, … Continue reading
Why Your Business Should Be Interested in Pinterest?
Pinterest—What is it? Pinterest (pinterest.com) is a widely popular new social media site. Simply put, it’s a virtual pin-up board of images, videos and other content used to share and generate common interests among friends and fans. Users upload, sort, … Continue reading
Optimizing Facebook
Facebook as a Business Marketing Tool There’s no mistaking the benefits of Facebook as a powerful marketing tool for your business. First of all, it doesn’t cost anything to set up and maintain. Customer acquisition and retention can be closely … Continue reading
Posted in Social Media Marketing
Content is (Still) King as a Part of Your Marketing Strategy
“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading
LinkedIn–What you Need to Know for You & Your Business
Emerging Heavyweight Social Media Tool Just when you figured out Facebook and got into a Tweeting groove, the popular social media channel LinkedIn, is emerging as a vital component of most business social media marketing mixes—most definitely not to be … Continue reading
Posted in Business Networking, Social Media Marketing
Social Media Success Tracking
Social ROI Social media marketing is important to your business and has likely become a necessity to stay connected with customers and key stakeholders. However, do you really know if you’re getting a good Return on Investment (ROI) from your … Continue reading
Posted in Social Media Marketing
Damage Control–Managing Business Shortcomings, Pitfalls and Social Media Mistakes
The Business Wrecking Crew is Looking for You There’s a business wrecking crew out there with your name on it working hard to disparage your reputation, destroy your credibility and bring your sales down to $0! (hope that got your … Continue reading
Posted in Blog, Public Relations, Social Media Marketing