Category Archives: Mobile Marketing

Mobile SMS/Text Message Marketing 101

Text Messaging: The Undisputed Mobile Marketing Champ SMS or text messaging has been the most viable, long-standing mobile marketing tactic to date. And, it is still going strong. Here’s why: Text messaging caters to nearly all phones including the 49.7% … Continue reading

Posted in Mobile Marketing, Productivity

3 Best-in-class Mobile Marketing Tools for SMBs

Why Mobile Marketing? One of best and only ways to reach your customers and key stakeholders where and when they are 24/7 is via their mobile devices. Mobile phones and tablets have quickly become our primary source of information, entertainment, … Continue reading

Posted in Mobile Marketing

You’ve Got the Next Greatest Idea for a Mobile App… Now What?

Party Boo-Yah Several years ago, while spending far too much Margarita-infused free time on my boat, I had the seemingly brilliant idea to create a new product called the “Party Buoy.” The Party Buoy would address the need for easily … Continue reading

Posted in Mobile Marketing

(Mobile Marketer) 5 Ways to Make Mobile Mktg Work for You

(from Mobile Marketer and Mobile Commerce Daily Magazines 01/12/12) The potential and opportunity of mobile marketing is astounding to professional and DIY marketers of all levels. Mobile is along just enough in its life cycle where it can aid in gaining … Continue reading

Posted in Mobile Marketing, SMART NEWS

(Mobile Marketer) Why a UGC Model will Grow Next Year

As featured in Mobile Marketer magazine and Mobile Commerce Daily on 12.29.11 By Angelo Biasi The teen, grandparent, spouse or neighbor living right beside you could very well be the developer of your next favorite application. Sound crazy? It … Continue reading

Posted in Mobile Marketing

More on QR Codes

All the QRage QR codes, short for “quick response,” are those little square black and white boxes you’re seeing ‘everywhere,’ especially this holiday season, from billboards to brochures, catalogs, to store signage (and even holiday cards, something I did this … Continue reading

Posted in Mobile Marketing

(Mobile Marketer) New developer community to soon embrace mobile marketing

as featured in Mobile Marketer magazine on 11.8.11 By Angelo Biasi As the mobile marketplace continues to experience staggering growth, there is a changing sentiment among content marketers that a do-it-yourself cross-platform application offering is a more viable option for … Continue reading

Posted in Blog, Mobile Marketing, SMART NEWS

(Blue Sky) Your New Business of the Future–Are You Ready?

The Virtual Retailer In the SMART blog post topic “Apps and Mobile Solutions for SMBs” I shared a unique case study on North Korean grocery store, Tesco. In the captivating video, Tesco, the number two grocery store at the time, … Continue reading

Posted in Marketing Planning, Mobile Marketing

Apps and Mobile Solutions for SMBs

“There’s an App for That!” Example 1: I recently had an infamous Greek salad at Zorbas Restaurant on Bonita Beach Road in Bonita Springs, FL. The place must hold about 200 people at full capacity—a decent sized restaurant that could … Continue reading

Posted in Mobile Marketing, Sales

Balancing Your Marketing Mix

Lions and Tigers and Bears Clients often ask us what media tactic(s) are best suited for their business? With today’s wide variety of marketing and media, and people of all ilks living and breathing on more than one media source, … Continue reading

Posted in Direct Mail, Email Marketing, Marketing Planning, Mobile Marketing, Print Advertising, Social Media Marketing