Category Archives: Word of Mouth Marketing (WOMM)

Marketing Your Reputation via Social Media

Posted on December 12, 2012 by angelo

Your Reputation – Your Everything Your reputation in business is crucially important. A good reputation takes time, consistency and several data points of satisfied customers, acknowledging their positive experience with you, your product or service. It sets the standard for … Continue reading →

Posted in Business Networking, Social Media Marketing, Word of Mouth Marketing (WOMM)

Optimizing Tradeshow Participation

Posted on October 1, 2012 by angelo

A True Exhibition (of Marketing & Sales) As a marketing and sales representative for several clients as well as my own businesses, I find myself attending and/or exhibiting at several tradeshows or conferences throughout the year. The events that I … Continue reading →

Posted in Customer Acquisition, Customer Retention, Sales, Tradeshow Optimization, Word of Mouth Marketing (WOMM)

Online Referral Services-Angie’s List, Service Magic & Yelp

Posted on April 30, 2012 by angelo

Referral Services – Are they Necessary and for You? So your customers need your services yet they don’t know about you (yet). How do they find out? They might start by asking trusted friends, neighbors and family in the area, … Continue reading →

Posted in Marketing Planning, Sales, Social Media Marketing, Website Marketing, Word of Mouth Marketing (WOMM)

Value Referrals & Product/Service Evangelism

Posted on March 26, 2012 by angelo

I Can See Clearly Now… A friend of mine is a well-known local optometrist. Upon completing my last eye exam with a diagnosis of “You need new glasses,” he recommended Zenni Optical (zennioptical.com) for the purchase of my new pair. … Continue reading →

Posted in Blog, Business Networking, Customer Acquisition, Word of Mouth Marketing (WOMM)

Content is (Still) King as a Part of Your Marketing Strategy

Posted on August 29, 2011 by angelo

“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading →

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Marketing Planning, Public Relations, Social Media Marketing, Word of Mouth Marketing (WOMM)

Groupon–What You Need to Know

Posted on June 18, 2011 by angelo

What is Groupon Groupon has become a valuable marketing tool for many businesses. Simply defined, Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Here’s how it works: Each day Groupon features a … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Social Media Marketing, Word of Mouth Marketing (WOMM)

Using Testimonials to Support Your Business

Posted on October 15, 2009 by angelo

There’s no doubt about it, using testimonials to support your product or service is an extremely powerful marketing tool. In some cases, they are the deciding factor as to whether or not a customer will chose to do business with … Continue reading →

Posted in Customer Acquisition, Customer Retention, Print Advertising, Sales, Word of Mouth Marketing (WOMM)

Implementing Word of Mouth Marketing

Posted on September 9, 2008 by angelo

Stimulating Word of Mouth Marketing So how does one plan for and promote Word-of-Mouth Marketing? One way is to simply ask your customers for referrals: Display referral lists in reception areas upon check-in. In addition to asking customers to line a … Continue reading →

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3 Tips to Leverage Word of Mouth Marketing

Posted on September 9, 2008 by angelo

Identify Your Most Loyal Customers Certainly for a customer to refer you to another they must be overly satisfied, exceptionally loyal, and willing to put their own name on the line. Providing good products and service are simply not enough. These … Continue reading →

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