Category Archives: Print Advertising

Print Marketing Collateral That Works

Print is Still Effective Your customers are a tactile group. No matter what the business, product or service, print literature, or collateral, will play an important role in creating, sustaining and/or growing a profitable relationship with them. Beyond a personal … Continue reading

Posted in Branding, Direct Mail, Marketing Planning, Print Advertising

Get More Sales with a Great Headline

The Unfair Advantage of a Great Headline I was leafing through a Volvo XC90 (we own one of these amazing cars and are considering buying another some day) brochure recently when I came across a page with the headline “Proud … Continue reading

Posted in Direct Mail, Email Marketing, Marketing Planning, Print Advertising, Sales, Website Marketing

Balancing Your Marketing Mix

Lions and Tigers and Bears Clients often ask us what media tactic(s) are best suited for their business? With today’s wide variety of marketing and media, and people of all ilks living and breathing on more than one media source, … Continue reading

Posted in Direct Mail, Email Marketing, Marketing Planning, Mobile Marketing, Print Advertising, Social Media Marketing

Read This Now and Earn a Chance at Early Retirement! Calls to Action That Work!

Call-to-Action, Defined So, you’ve established that you have something of value to offer and you’ve proven your product is the perfect choice, compared to the alternatives, for your prospect customer. How do you take your prospect on to the next … Continue reading

Posted in Customer Acquisition, Direct Mail, Email Marketing, Print Advertising, Sales

Using Testimonials to Support Your Business

There’s no doubt about it, using testimonials to support your product or service is an extremely powerful marketing tool. In some cases, they are the deciding factor as to whether or not a customer will chose to do business with … Continue reading

Posted in Customer Acquisition, Customer Retention, Print Advertising, Sales, Word of Mouth Marketing (WOMM)