Category Archives: Business Networking

Getting Started with Google+ for SMBs

Google+ Just when you finally thought you had grasped the value and function of Facebook and perhaps some other social media platforms for your business (i.e. LinkedIn, Pinterest, Twitter), as well as the benefits and results they provide (or don’t … Continue reading

Posted in Business Networking, Social Media Marketing

Marketing Your Reputation via Social Media

Your Reputation – Your Everything Your reputation in business is crucially important. A good reputation takes time, consistency and several data points of satisfied customers, acknowledging their positive experience with you, your product or service. It sets the standard for … Continue reading

Posted in Business Networking, Social Media Marketing, Word of Mouth Marketing (WOMM)

Your Professional Communication and Presentation Skills & How They Impact Business

Presenting You Successful people attribute most, if not all, of their success to the relationships they have managed to secure and keep—just as much as the products/services they represent, and/or their technical and business know-how. In other words, your business … Continue reading

Posted in Business Networking, Leadership, Marketing Planning, Productivity

Why Your Business Should Be Interested in Pinterest?

Pinterest—What is it? Pinterest (pinterest.com) is a widely popular new social media site. Simply put, it’s a virtual pin-up board of images, videos and other content used to share and generate common interests among friends and fans. Users upload, sort, … Continue reading

Posted in Business Networking, Customer Acquisition, Customer Retention, Social Media Marketing, Website Marketing

Value Referrals & Product/Service Evangelism

I Can See Clearly Now… A friend of mine is a well-known local optometrist. Upon completing my last eye exam with a diagnosis of “You need new glasses,” he recommended Zenni Optical (zennioptical.com) for the purchase of my new pair. … Continue reading

Posted in Blog, Business Networking, Customer Acquisition, Word of Mouth Marketing (WOMM)

Enthusiasm = Sales Success. Period.

“Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with your might. Put your whole soul into it. Stamp it with your own personality. Be active, be energetic, be enthusiastic and faithful, … Continue reading

Posted in Business Networking, Customer Acquisition, Leadership, Sales

LinkedIn–What you Need to Know for You & Your Business

Emerging Heavyweight Social Media Tool Just when you figured out Facebook and got into a Tweeting groove, the popular social media channel LinkedIn, is emerging as a vital component of most business social media marketing mixes—most definitely not to be … Continue reading

Posted in Business Networking, Social Media Marketing

Get More Leads from Business Networking

Referrals, Referrals All Around At a recent networking meeting one of the chapter’s members, during their 30 second “info-mercial” said that if she could close two more sales, bringing her total to five for the week, that she would earn … Continue reading

Posted in Business Networking

SMART Marketers Expand Business with Business Networking

I am sure you’ve heard the saying, “We are all judged by the company we keep.” There is a lot of value in this statement as it is a testament not only to who we are, but to those we choose … Continue reading

Posted in Business Networking, Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing During a Recession, Unique Selling Proposition (USP)