Category Archives: Public Relations

Leadership, Innovation, Vision and Being a Champion at Business

Posted on October 7, 2011 by angelo

Mourning a Prof-ersonal Friend The business world lost a great person this week with the passing of Steve Jobs. I did not know him personally but the fact that he changed the way I listen to music, how productive I … Continue reading →

Posted in Blog, Branding, Leadership, Marketing Planning, Public Relations

Missoni for Target’s Brilliant Mistake-A Case Study

Posted on September 15, 2011 by angelo

Crashed Servers, Depleted Inventory and Angry Customers Oh My On September 13, 2011, Target Inc.’s ‘limited’ release of a Missoni line of merchandise, aptly named “Missoni for Target,” went on sale—in stores and online. In simple Economics 101 descript, “demand … Continue reading →

Posted in Branding, Customer Relationship Management (CRM), Marketing Planning, Public Relations

Content is (Still) King as a Part of Your Marketing Strategy

Posted on August 29, 2011 by angelo

“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading →

Posted in Branding, Customer Acquisition, Customer Relationship Management (CRM), Marketing Planning, Public Relations, Social Media Marketing, Word of Mouth Marketing (WOMM)

Damage Control–Managing Business Shortcomings, Pitfalls and Social Media Mistakes

Posted on July 5, 2011 by angelo

The Business Wrecking Crew is Looking for You There’s a business wrecking crew out there with your name on it working hard to disparage your reputation, destroy your credibility and bring your sales down to $0! (hope that got your … Continue reading →

Posted in Blog, Public Relations, Social Media Marketing