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Category Archives: Customer Acquisition
The Value of Excellent Service
What is Excellent Service? There’s a certain value to service. It’s safe to say that ‘some’ form service is usually expected from any business. You may promise service to your customers and even go so far as to say it’s … Continue reading
A Business, Definition
A Business, Defined As a marketing and business development consultant and entrepreneur myself, I deal with a lot of small businesses, start-ups and fellow entrepreneurs. In doing so most recently, I’ve learned a few lessons that should have been more … Continue reading
Posted in Customer Acquisition, Leadership, Marketing Planning, Productivity, Sales
Optimizing Tradeshow Participation
A True Exhibition (of Marketing & Sales) As a marketing and sales representative for several clients as well as my own businesses, I find myself attending and/or exhibiting at several tradeshows or conferences throughout the year. The events that I … Continue reading
Selling Yourself
Your Most Valuable Asset As a business owner, entrepreneur and/or professional your most valuable asset is not your good will, your customers or your employees – it’s you. You are unique. You’re special. There is no one else like you. … Continue reading
Key Differentiator(s)–What’s Yours?
“Do” Diligence I had the opportunity to support an investor group’s due diligence team, recently. Considered a pseudo thought-leader in the marketing space, I was brought on to provide a ‘professional outsider’s assessment’ on a business opportunity they were considering … Continue reading
Successful Niche Marketing
Niche Marketing – What is It? In marketing it’s understood that if you claim your market to be everyone for a specific product or service, it will likely result in no one purchasing. In other words, the more targeted your … Continue reading
Why Your Business Should Be Interested in Pinterest?
Pinterest—What is it? Pinterest (pinterest.com) is a widely popular new social media site. Simply put, it’s a virtual pin-up board of images, videos and other content used to share and generate common interests among friends and fans. Users upload, sort, … Continue reading
Value Referrals & Product/Service Evangelism
I Can See Clearly Now… A friend of mine is a well-known local optometrist. Upon completing my last eye exam with a diagnosis of “You need new glasses,” he recommended Zenni Optical (zennioptical.com) for the purchase of my new pair. … Continue reading
Capacity and Its Impact on Customer Service
“No Haircut for You” My wife has a preferred local hair salon that she visits less frequently than she’d like, mostly due to exorbitant, premium costs. I know how the saying goes, “You get what you pay for.” Heck, I’ve … Continue reading
Freemium
The Freemium Business Model—What is It? The Freemium business model is all the rage in mobile games and Internet start-ups, it seems. Simply defined, according to Wikipedia, freemium is a business model by which a product or service (typically a … Continue reading
Posted in Customer Acquisition, Marketing Planning