Category Archives: Mobile Marketing

(Mobile Marketer) 5 Ways to Make Mobile Mktg Work for You

Posted on January 12, 2012 by angelo

(from Mobile Marketer and Mobile Commerce Daily Magazines 01/12/12) The potential and opportunity of mobile marketing is astounding to professional and DIY marketers of all levels. Mobile is along just enough in its life cycle where it can aid in gaining … Continue reading →

Posted in Mobile Marketing, SMART NEWS

(Mobile Marketer) Why a UGC Model will Grow Next Year

Posted on January 2, 2012 by angelo

As featured in Mobile Marketer magazine and Mobile Commerce Daily on 12.29.11 http://www.mobilemarketer.com/cms/opinion/columns/11792.html By Angelo Biasi The teen, grandparent, spouse or neighbor living right beside you could very well be the developer of your next favorite application. Sound crazy? It … Continue reading →

Posted in Mobile Marketing

More on QR Codes

Posted on December 10, 2011 by angelo

All the QRage QR codes, short for “quick response,” are those little square black and white boxes you’re seeing ‘everywhere,’ especially this holiday season, from billboards to brochures, catalogs, to store signage (and even holiday cards, something I did this … Continue reading →

Posted in Mobile Marketing

(Mobile Marketer) New developer community to soon embrace mobile marketing

Posted on November 8, 2011 by angelo

as featured in Mobile Marketer magazine on 11.8.11 http://www.mobilemarketer.com/cms/opinion/columns/11434.html By Angelo Biasi As the mobile marketplace continues to experience staggering growth, there is a changing sentiment among content marketers that a do-it-yourself cross-platform application offering is a more viable option for … Continue reading →

Posted in Blog, Mobile Marketing, SMART NEWS

(Blue Sky) Your New Business of the Future–Are You Ready?

Posted on October 31, 2011 by angelo

The Virtual Retailer In the SMART blog post topic “Apps and Mobile Solutions for SMBs” I shared a unique case study on North Korean grocery store, Tesco. In the captivating video, Tesco, the number two grocery store at the time, … Continue reading →

Posted in Marketing Planning, Mobile Marketing

Apps and Mobile Solutions for SMBs

Posted on July 8, 2011 by angelo

“There’s an App for That!” Example 1: I recently had an infamous Greek salad at Zorbas Restaurant on Bonita Beach Road in Bonita Springs, FL. The place must hold about 200 people at full capacity—a decent sized restaurant that could … Continue reading →

Posted in Mobile Marketing, Sales

Balancing Your Marketing Mix

Posted on June 12, 2011 by angelo

Lions and Tigers and Bears Clients often ask us what media tactic(s) are best suited for their business? With today’s wide variety of marketing and media, and people of all ilks living and breathing on more than one media source, … Continue reading →

Posted in Direct Mail, Email Marketing, Marketing Planning, Mobile Marketing, Print Advertising, Social Media Marketing

Direct Mail Marries Mobile Mktg–USPS Sparks New Opps for SMART Marketers

Posted on June 1, 2011 by angelo

The USPS Embraces Mobile Marketing (“this is not a typo”) In case you wondering about the value and sustainability of mobile marketing and/or QR codes to support your current marketing efforts…as you may be aware, on May 17, 2011, the … Continue reading →

Posted in Direct Mail, Mobile Marketing

Demystifying Mobile Marketing–Your Tough Questions Answered

Posted on February 28, 2011 by angelo

Mobile Marketing—C’mon Ride the Train Mobile marketing is the fastest growing media of our time; more than the Internet and even social media. There are currently more mobile subscribers than there are Internet subscribers; 263M vs. 191M (source: Informa). Penetration … Continue reading →

Posted in Mobile Marketing