Monthly Archives: July 2011

You Are Your Brand

A Perfect Baby Shower She passed us going about 90 mph on Interstate 75 somewhere in north central Florida. We were driving back from our vacation. She was clearly late for an appointment. Her 1980’s era Mazda appeared to be … Continue reading

Posted in Branding

“I Want Out”–Business Success and Strategic Exit Planning

Our Fifth Family Member; The Business My family owned a 24/7 diner for twenty years. Like most family businesses, it was essentially another family member. We all worked there. We talked (and argued) about the business constantly. And, each family … Continue reading

Posted in Marketing Planning, Miscellaneous

Social Media Success Tracking

Social ROI Social media marketing is important to your business and has likely become a necessity to stay connected with customers and key stakeholders. However, do you really know if you’re getting a good Return on Investment (ROI) from your … Continue reading

Posted in Social Media Marketing

Apps and Mobile Solutions for SMBs

“There’s an App for That!” Example 1: I recently had an infamous Greek salad at Zorbas Restaurant on Bonita Beach Road in Bonita Springs, FL. The place must hold about 200 people at full capacity—a decent sized restaurant that could … Continue reading

Posted in Mobile Marketing, Sales

Damage Control–Managing Business Shortcomings, Pitfalls and Social Media Mistakes

The Business Wrecking Crew is Looking for You There’s a business wrecking crew out there with your name on it working hard to disparage your reputation, destroy your credibility and bring your sales down to $0! (hope that got your … Continue reading

Posted in Blog, Public Relations, Social Media Marketing