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Author Archives: angelo
Preparing Your Business for Disaster
It’ll Never Happen to You So you’re a business owner or consummate professional and it’s taken you years to acquire assets, profitable sales relationships with customers, and other intangibles (i.e. processes), and grow your business to a certain level of … Continue reading
Posted in Blog
Print Marketing Collateral That Works
Print is Still Effective Your customers are a tactile group. No matter what the business, product or service, print literature, or collateral, will play an important role in creating, sustaining and/or growing a profitable relationship with them. Beyond a personal … Continue reading
Posted in Branding, Direct Mail, Marketing Planning, Print Advertising
Voicemail Messages & Greetings That Get Response
“Ca… uh… all… me at…” (what did he just say?) Voicemail is an important part of any business. Let’s face it, speaking with someone over the phone allows a more immediate response solicitation than most other forms of communication such … Continue reading
Posted in Productivity, Sales
Successful Business Communications Etiquette
The Value of Business Communications Etiquette The ways we communicate in a business setting have changed dramatically in the past several years and are constantly evolving. Today, we communicate faster, more often and across several different channels each moment of … Continue reading
Posted in Customer Relationship Management (CRM), Productivity, Sales
3 Best-in-class Mobile Marketing Tools for SMBs
Why Mobile Marketing? One of best and only ways to reach your customers and key stakeholders where and when they are 24/7 is via their mobile devices. Mobile phones and tablets have quickly become our primary source of information, entertainment, … Continue reading
Posted in Mobile Marketing
Successful Niche Marketing
Niche Marketing – What is It? In marketing it’s understood that if you claim your market to be everyone for a specific product or service, it will likely result in no one purchasing. In other words, the more targeted your … Continue reading
Online Referral Services-Angie’s List, Service Magic & Yelp
Referral Services – Are they Necessary and for You? So your customers need your services yet they don’t know about you (yet). How do they find out? They might start by asking trusted friends, neighbors and family in the area, … Continue reading
Cellphone Etiquette for the Business Professional
Connected… Where the benefits and capabilities of cellphones continue to increase, business professionals’ dependence on them has never been greater. Extreme accessibility—among customers, employees and other key stakeholders—allowed by these little pocket-sized devices, has given birth to the virtual office … Continue reading
Posted in Productivity, Sales
You’ve Got the Next Greatest Idea for a Mobile App… Now What?
Party Boo-Yah Several years ago, while spending far too much Margarita-infused free time on my boat, I had the seemingly brilliant idea to create a new product called the “Party Buoy.” The Party Buoy would address the need for easily … Continue reading
Posted in Mobile Marketing
Why Your Business Should Be Interested in Pinterest?
Pinterest—What is it? Pinterest (pinterest.com) is a widely popular new social media site. Simply put, it’s a virtual pin-up board of images, videos and other content used to share and generate common interests among friends and fans. Users upload, sort, … Continue reading