Category Archives: Blog

Get More Sales with a Great Headline

Posted on April 2, 2012 by angelo

The Unfair Advantage of a Great Headline I was leafing through a Volvo XC90 (we own one of these amazing cars and are considering buying another some day) brochure recently when I came across a page with the headline “Proud … Continue reading →

Posted in Direct Mail, Email Marketing, Marketing Planning, Print Advertising, Sales, Website Marketing

Value Referrals & Product/Service Evangelism

Posted on March 26, 2012 by angelo

I Can See Clearly Now… A friend of mine is a well-known local optometrist. Upon completing my last eye exam with a diagnosis of “You need new glasses,” he recommended Zenni Optical (zennioptical.com) for the purchase of my new pair. … Continue reading →

Posted in Blog, Business Networking, Customer Acquisition, Word of Mouth Marketing (WOMM)

What Business Are You REALLY In?

Posted on March 18, 2012 by angelo

What You Don’t Make I’ve seen some really great television ads recently that have connected with me emotionally and tugged abruptly at my marketing response strings. That is saying a lot considering the average commercial is typically only between 15 … Continue reading →

Posted in Branding, Marketing Planning, Unique Selling Proposition (USP)

Anatomy of a (Good) Brand

Posted on March 5, 2012 by angelo

Branding, Redefined Your brand means everything to you and is how you’re recognized by customers. We have even known a client or two to tattoo theirs on certain body parts. Therefore, we take developing your brand very seriously. We think … Continue reading →

Posted in Branding

Capacity and Its Impact on Customer Service

Posted on February 27, 2012 by angelo

“No Haircut for You” My wife has a preferred local hair salon that she visits less frequently than she’d like, mostly due to exorbitant, premium costs. I know how the saying goes, “You get what you pay for.” Heck, I’ve … Continue reading →

Posted in Customer Acquisition, Customer Relationship Management (CRM), Customer Retention, Marketing Planning, Productivity, Sales

Freemium

Posted on February 19, 2012 by angelo

The Freemium Business Model—What is It? The Freemium business model is all the rage in mobile games and Internet start-ups, it seems. Simply defined, according to Wikipedia, freemium is a business model by which a product or service (typically a … Continue reading →

Posted in Customer Acquisition, Marketing Planning

American Excellence

Posted on February 13, 2012 by angelo

Across the Pond (and Treadmill) I recently joined another gym-goer in deep conversation on a treadmill while watching CNN. As we witnessed the world’s news for the day, our discussion quickly turned personal. We started to chat about the recession, … Continue reading →

Posted in Leadership, Miscellaneous, Productivity

Being (and Staying) Healthy for Business Success

Posted on February 5, 2012 by angelo

You Are Your Business’ Most Important Asset As busy business owners, entrepreneurs and/or professionals, you’re probably on-the-go often, jetting to appointments, traveling to meet clients or run errands, rushing to your computer to send off a mid-night email that slipped … Continue reading →

Posted in Productivity

Does Your Website Suck?

Posted on February 3, 2012 by angelo

Internet Drama I recently fielded a call from a new potential client in the financial industry who asked if I could take their existing site and essentially make it look, sound and function like their two competitors’? They, not so … Continue reading →

Posted in Website Marketing

Time Management & Organizational Skills

Posted on January 20, 2012 by angelo

Slow Leak Based on a true story… Monday, 1:00 PM: I notice a leak in my upstairs toilet around the water valve. I proceed to place towels on said, leak, and notice some paint deterioration, possible surface mold (yes, the … Continue reading →

Posted in Customer Relationship Management (CRM), Customer Retention, Sales