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Monthly Archives: August 2011
Content is (Still) King as a Part of Your Marketing Strategy
“Content is King” Bill Gates, 1996 The phrase “content is king” gained popularity back in the early dotcom days. Most notably, it was coined by Microsoft’s Bill Gates in an essay entitled “Content is King” released on January 3, 1996. … Continue reading
Business Gift Giving
A Modern Day Warrior I recently had an important sales meeting with a large potential customer interested in our SMART Mobile marketing solution. On my way to the meeting, I stopped by the local Guitar Center to pick up a … Continue reading
Posted in Customer Acquisition, Customer Retention, Sales
Professional Development for a Competitive Advantage
Professional Development–Defined Professional development can be defined as (Wikipedia) skills and knowledge attained for both personal development and career advancement. Professional development encompasses all types of facilitated learning opportunities, ranging from college degrees to formal coursework, conferences and informal learning … Continue reading
Posted in Blog, Miscellaneous
LinkedIn–What you Need to Know for You & Your Business
Emerging Heavyweight Social Media Tool Just when you figured out Facebook and got into a Tweeting groove, the popular social media channel LinkedIn, is emerging as a vital component of most business social media marketing mixes—most definitely not to be … Continue reading
Posted in Business Networking, Social Media Marketing
NYU School of Continuing and Professional Studies Launches First Class to Incorporate Use of Mobile Technology
Universal Phone App Provides M-Learning Platform to Students and Serves as a Portal to Mobile Marketing for the Small- to Medium-Sized Business NEW YORK August 4, 2011 – The New York University School of Continuing and Professional Studies (NYU-SCPS, scps.nyu.edu) … Continue reading
Posted in SMART NEWS