Category Archives: Blog

Freemium

Posted on February 19, 2012 by angelo

The Freemium Business Model—What is It? The Freemium business model is all the rage in mobile games and Internet start-ups, it seems. Simply defined, according to Wikipedia, freemium is a business model by which a product or service (typically a … Continue reading →

Posted in Customer Acquisition, Marketing Planning

American Excellence

Posted on February 13, 2012 by angelo

Across the Pond (and Treadmill) I recently joined another gym-goer in deep conversation on a treadmill while watching CNN. As we witnessed the world’s news for the day, our discussion quickly turned personal. We started to chat about the recession, … Continue reading →

Posted in Leadership, Miscellaneous, Productivity

Being (and Staying) Healthy for Business Success

Posted on February 5, 2012 by angelo

You Are Your Business’ Most Important Asset As busy business owners, entrepreneurs and/or professionals, you’re probably on-the-go often, jetting to appointments, traveling to meet clients or run errands, rushing to your computer to send off a mid-night email that slipped … Continue reading →

Posted in Productivity

Does Your Website Suck?

Posted on February 3, 2012 by angelo

Internet Drama I recently fielded a call from a new potential client in the financial industry who asked if I could take their existing site and essentially make it look, sound and function like their two competitors’? They, not so … Continue reading →

Posted in Website Marketing

Time Management & Organizational Skills

Posted on January 20, 2012 by angelo

Slow Leak Based on a true story… Monday, 1:00 PM: I notice a leak in my upstairs toilet around the water valve. I proceed to place towels on said, leak, and notice some paint deterioration, possible surface mold (yes, the … Continue reading →

Posted in Customer Relationship Management (CRM), Customer Retention, Sales

Increasing Perceived Value (of your product or service)

Posted on January 14, 2012 by angelo

The Egg McMuffin of… We’re all familiar with those wonderfully tasty little morning sandwiches from none other than low cost restaurant leader and fast-food chain, McDonalds. Egg McMuffins are conveniently available via drive-thru or walk-up, filling for even the heartiest … Continue reading →

Posted in Branding, Marketing Planning, Sales, Unique Selling Proposition (USP)

(Mobile Marketer) 5 Ways to Make Mobile Mktg Work for You

Posted on January 12, 2012 by angelo

(from Mobile Marketer and Mobile Commerce Daily Magazines 01/12/12) The potential and opportunity of mobile marketing is astounding to professional and DIY marketers of all levels. Mobile is along just enough in its life cycle where it can aid in gaining … Continue reading →

Posted in Mobile Marketing, SMART NEWS

(Mobile Marketer) Why a UGC Model will Grow Next Year

Posted on January 2, 2012 by angelo

As featured in Mobile Marketer magazine and Mobile Commerce Daily on 12.29.11 http://www.mobilemarketer.com/cms/opinion/columns/11792.html By Angelo Biasi The teen, grandparent, spouse or neighbor living right beside you could very well be the developer of your next favorite application. Sound crazy? It … Continue reading →

Posted in Mobile Marketing

ENROLL TODAY in NYU online/mobile class: “Mobile Markeitng for the SMB”

Posted on December 27, 2011 by angelo

Enroll in NYU’s first online/mobile class entitled “Mobile Marketing for the Small to Medium-sized Business” taught by SMART Marketing Solutions’ Angelo Biasi. Class starts March 19 and runs for 8 weeks. Click Here to Learn More: http://bit.ly/tO8LEg Mobile Marketing for … Continue reading →

Posted in SMART NEWS

2012–Sales & Marketing Predictions to Help Your Business

Posted on December 23, 2011 by angelo

The Year That Will Be… It’s fun to think of what a new year will bring for your business. In comparison to last year, where will you be one year from today? How will you get there? What will you … Continue reading →

Posted in Marketing Planning, Sales